3. Articles and Papers
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Item ACCUMULATIVE PENSION SYSTEM OF KAZAKHSTAN(Suleyman Demirel University, 2013) Zhunussova A.Z. Izekenova A.K.The aim of this work is to study and analyze the development of the accumulative pension system in Kazakhstan based on an analysis of the activity results of pension funds to identify problems of the pension market as a whole and suggest ways to solve these problems, develop plans and recommendations directed on further dynamic development of the system.Item ANALYSIS OF LABOR MARKET AND UNEMPLOYEMRNT INSURANCE IN THE CASE OF REPUBLIC OF KAZAKHSTAN(Suleyman Demirel University, 2016) Assel Izekenova; Amina GassanovaThe research deals with the overview of recent Unemployment insurance structure of Kazakhstan. It focuses on the theoretical of impact of UB payments on workers incentives to be employed and discuss its influences on Unemployment rate. Moreover provides overview of current situation regarding labor market of Kazakhstan. As everybody know one of the main indicators showing the degree of economic development of any country is related to human resources or simply to say, to the efficiency of the labor market. In a broad sense, the labor market is a system of socio-economic and legal relations in society, rules and institutions, to ensure the normal continuous process of reproduction of labor power and the efficient use of labor force.Item ANALYSIS OF MOTIVATION TECHNIQUES APPLIED TO EMPLOYEES(Suleyman Demirel University, 2014) Оisylova Аidana TleukabylkyzyMotivation has become increasingly important for organizations and companies off all sizes if they want to achieve organizational objectives in a competitive marketplace. Any company or organization that notices a significant decline in productivity, high employee turnover or that cannot reach its goals successfully may need to consider the role of motivation among its employees. This paper will review the literature concerned with motivation techniques applied amongst young employees. The research aims to appraise existing motivation theories and analyze techniques used to increase employee motivation.Item ANALYSIS OF THE CONCEPT OF ADVERTISING ACTIVITIES AND SALES PROMOTION(Suleyman Demirel University, 2014) Savas CagilciThe paper analyses the concept of advertisement. Certainly theoretical and practical experience in foreign advertising contains a lot of useful things that can be recycled and used creative in Kazakhstan. But significant differences in national characteristics, methods of conducting business advertising, deficiency of the advertising budget from domestic producers to complete with global brands require a special approach to the problems of management of advertising activities. So, this paper also characterizes advertising activities, which are used in Kazakhstan market, their advantages and weakness.Item ANALYSIS OF THE MARKET OF ROASTED AND GROUND COFFEE FOR COFFEE MACHINES IN KAZAKHSTAN(Suleyman Demirel University, 2015) Emrah AtaThis paper analyzes the market of roasted and ground coffee for coffee machines in Kazakhstan and the process of distribution of coffee in Kazakhstan market. In recent years, market research shows a steady growth in consumption in the coffee market in Kazakhstan. Growth in retail sales of coffee due to the increase in consumer demand for convenience and comfort, which are main requirement of the population. The study paper is developed for Company Culinary Exchange (CX) that wants to enter Kazakhstan coffee market. Before preparation of marketing plan there was done market analysis of coffee in Kazakhstan. The cultury of country where the product will be sold plays an important role, since the strategies on product selling and adoption must address cultural differences and localized strategies. The selling and distributing the products in developing countries face specific difficulties over and above those found in industrialized countries because of difference in cultural and social context. For the coffee to meet the need of costumers, it requieres not only effective marketing tools and operating process, but it mainly requieres to be evaluated in terms of its actuality and usefulness, relating to the potencial consumers mentality and needness. Careful selection of the most suitable marketing tools is very important, since the introduction of such tools has a very beneficial effect on the overall level of efficiency. This paper's results include the Marketing Plan with recommendations and the reasons, why it was recommended; financial statements, budgets; advantages and disadvantages of mode selection; role of retailers, marketing tools and other important elements.Item BUS TICKET ORDERRING SYSTEM(Suleyman Demirel University, 2016) Zholamanuly O.; Begadil S.Nowadays we have a lot of problems with ticket ordering. To order ticket we should go to bus station. There are long queues. First, you waste your time and money. That is the problem. It is so hard for people. To simplify this process we going to create th e simple, but useful service which get small time and money. This paper introduces the new Bus Ticket Ordering System, which called “BusZhol”. BusZhol is – Mobile and Web Application to order Bus tickets to all bus directions. Traveling is a large growing business across all countries. Bus ticket reservation system deals with maintenance of records of details of each bus and passenger who had reserved a seat for a journey. It also includes maintenance of information like schedule, rating and details of each bus. We observed the working of the Bus Ticket reservation system and after going through it, we get to know that there are many operations, which they have to do. It takes a lot of time, money and causes many errors. Due to this, sometime s a lot of problems occur and they were facing many disputes with client. To solve the above problem, and further maintaining records of items, seat availability for customers, price of per seat, type, rating and other things, we are offering t his proposal of reservation system. By using this software, we can reserve tickets from any part of the country, through mobile phone, via internet. This project provides and checks all sorts of constraints so that user does give only useful data and thus validation is done in an easy and effective way.Item CAN JAPANESE MANAGEMENT BE APPLIED TO KAZAKHSTAN?(Suleyman Demirel University, 2014) N.Y. Bereketov, D.K.Kumarbek, K.Zh.DiyasovaThe main goal of every company is to increase productivity, which directly depends on their management style. We hope to increase productivity and worker satisfaction by adaptingJapanese management style to Kazakhstan. Is Japanese management style effective and suitable for our culture and mentality? The main purpose of our research is to analyze whether Japanese management can be applied to Kazakhstan or ifwe can adapt their management techniques to develop Kazakhstani management. The data for the study was collected via questionnaires from managers of different companies.Item CAREER BARRIERS OF WOMEN MANAGERS: GLASS CEILING(Suleyman Demirel University, 2013) Nazik GulerIn this article is considered glass ceiling is on obsatacle that women who aim to rise senior position is goverment,educational institution, non profit organizations face in.The definiation of glass ceiling is used to specify the uncertainty of the problem.Item CHALLENGES IN COVERING FINANCE RELATED TOPICS: DEVALUATION IN KAZAKHSTAN(Suleyman Demirel University, 2014) Tavyldiyeva A.; Tortbayeva A.This study focuses on the issues related to covering finance related topics in Kazakhstan on the example the devaluation of the national currencytenge, that took place in February, 2014. It analyzes the articles written by three leading Kazakhstani information agencies (Zakon.kz, TengriNews.kz, BNews.kz) by applying qualitative method of Critical discourse analysis (CDA), the interdisciplinary method developed by Teun A. van Dijk that allows undertake analysis of the textual components, linguistic units, while taking into account the context of the discourse event in which text is created. In combination with framing theory the study attempts to present the overall tone of the coverage of this social and economic important event by leading news media in Kazakhstan.Item ÇOK ULUSLU IŞLETMELERDE KÜLTÜREL FARKLILIKLAR: KAZAKISTANDA TÜRK ŞIRKETI ÖRNEĞI(Suleyman Demirel University, 2014) Elvira SeitinbetovaBu çalışmada, Kazakıstan'a ılk defa gelen Türk şırketlerının, ışyerınde karşılastıkları kültürel farklılıklardan bahsedılecektır. Ülkenın polıtık geçmışının ve de çok ulusluluk yapısının etkılemesıyle oluşan kültürel farklılıklar, genel boyutta aynı tarıhsel ve kültürel kökten gelen Türk ve Kazak ınsanının ışyerınde ne tür kültürel farklılıklarla karşılaştıkları ve bu farklılıkların ışyerınde ne tür ıletışım sorununa yol açtığı açıklanmaya çalışılacaktır. Işbu çalışma, 2003 yılında Okan Holdıng Şırketının Astana şubesınde yapılan uzaktan gözlem ve anket araştırmaları temelınde Halkla Ilışkıler Bölümü Yüksek Lısans Tezımın ana konusu olmuştur.Item CORPORATE AND BUSINESS ENTERPRISE STRATEGY(Қазақстан ғылымының дамуы мен келешегі жастар көзімен - 2018, 2018) Moshkevich V.L.The importance of the strategy of activity and development for increasing the competitiveness of domestic enterprises can not be overemphasized, since the main task of their reform is related to the need to activate and build capacity while simultaneously overcoming the chaos of the internal state and external activity of enterprises and improving the predictability of functioning. To accomplish this task, attention should be paid to the strategic aspects of the management of domestic enterprises, the overwhelming majority of which do not have a documented, discussed in the team and its comprehensive strategy of activity and development. Taking into account the fact that qualitative changes in the world economy occur under the influence of a complex mechanism of interaction between the growing tendencies of globalization and the regionalization of the economy, the importance of adapting corporate strategies to the institutional and cultural features of national economies and national business systems also becomes important. Therefore, the development of strategies that optimally take into account the characteristics of such components of regional markets as the legislative regime, corporate management systems, cultural and ethical traditions becomes an indispensable condition for corporations to achieve a competitive advantage in world markets.Item CRM (CUSTOMER RELATIONSHIP MANAGEMENT) SYSTEM FOR PUBLIC CATERING(Suleyman Demirel University, 2016) Olzhas Zholamanuly, Begadil SerikNowadays we have a lot of restaurants, cafes, cafeterias and etc. and also we have a lot companies which makes t he products for this restaurants, cafes, cafeterias. To get products restaurant (cafe, cafeteria) managers should go to the companies which makes products and select. To sale products company managers should go to the restaurants (cafe, cafeteria) and offer products. This processes takes a big amount of time. To make this processes easier and to save time, companies can use CRM system. This paper explains a web application called “Kazsupply”, which gives to provider detailed information on customers’ perso nal information, purchase history, buying preferences and concerns, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth and web application which gives to customers detailed information on providers’ personal information and products list of providers. By help of this information customers and providers can easily select partners in business.Item DEVELOPMENT OF OUTSOURCING AND ITS IMPLEMENTATION INTO ENTERPRISES OF KAZAKHSTAN(СДУ хабаршысы - 2018, 2018) A. TiyesAbstract. In this article we will consider what is outsourcing, and types of outsourcing, also we show BCG matrix. We analyzed how outsourcing is being developed. Increasingly, in today's business world, single-profile companies concentrate their activities on specific activities, and other functions are outsourced. The nature of the organization's activities depends entirely on the choice between production and acquisition, vital for productivity and competitiveness. Recently, the views of managers on the problem of choice have undergone significant changes. The course is taken for outsourcing, or the search for external suppliers of those goods or services that were previously produced by the firm. Now, outsourcing is one of the most modern and successful business models that make it possible to achieve real competitive advantages, since outsourcing is a practical realization of the principle of division of labor and cooperation.Item ECONOMIC DEVELOPMENT OF KAZAKHSTAN: INVESTING IN INNOVATIONS(Suleyman Demirel University, 2014) A.B.SkendirovaNowadays,industrial and innovative development seems to be the only way towards achieving sustainable development of the economy of Kazakhstan. However, it is not so simple, as industrial and innovative development requires a huge amount of investments from within and outside the country.The importance of investments in innovations for the economic development of Kazakhstan, as well as the current investment tools used are considered in this article.Item EMPLOYEE TRAINING AND DEVELOPMENT ON AN ENTERPRISE: CASE OF “SKYMAX TECHNOLOGIES”(Suleyman Demirel University, 2013) Karymbayeva R., Bekbergenova A., Rakhmatullina A.Development of employees has become an important aspect of every organization. However, employees have different attitudes towards training: some of them are quite resistant; others are very excited about learning new things. This paper looks at the attitudes of employees towards training and development given their gender. The data for study was collected via questionnaires from 19 employees of a LLP “Skymax Technologies”. The results suggest that women have more positive perceptions of the quality of training conducted in their company rather than men.Item FAST MOVING CONSUMER GOODS SECTOR: CONCEPT, CHARACTERISTICS OF MARKETING(Suleyman Demirel University, 2015) Feyyaz NalThis paper analyses the concept of Fast Moving Consumer Goods - sector. Fast moving consumer goods, being relatively cheap and quickly sold, are one of the largest sectors of the business world. The study tries to propose a list of marketing methods model of trade marketing in the FMCG market, FMCG and retail network, trends in the segment og FMCG.Item FINANCIAL FORECASTING METHODS IN OIL-SECTOR OF KAZAKHSTAN(Suleyman Demirel University, 2013) A. OnlasovThe paper emphasizes the importance of financial forecasting for Kazakhstan’s oil-sector. Methods used in financial forecasting are described in the paper, namely in oil-sector. General definition of financial forecasting is given, and article mentions 3 most relevant forecasting methods: Exponential smooth, Trend analysis, Regression analysis.Item IN-STORE ANALYSIS OF SUPERMARKET SHOPPING PATHS(Suleyman Demirel University, 2014) A. ZhaubassarToday, supermarkets are very popular among consumers, especially through a huge assortmenta sufficient number of products, reasonable prices, wide range of additional services. Good space management requires accurate data about consumer behavior. The study describes the results of an observation of customer shopping patterns conducted at “Small” supermarket in Kaskelen, Kazakhstan.Item INFLUENCE OF NON-TARIFF BARRIERS ON TRADE AMONG MEMBERS OF THE EURASIAN ECONOMIC UNION: LITERATURE REVIEW(Suleyman Demirel University, 2017) P.V. BezelToday, in the multilateral trading system, non-tariff barriers have significant share of all trade restrictions. One of the reasons for this is the results of the negotiations on trade liberalization between neighbor countries. Also decrease in customs tariffs is one of policy supported by WTO. At present non-tariff barriers remain one of the few ways to protect the domestic market, but not all of them de jure and de facto comply with the rules established by all unions such as WTO and Eurasian Economic Union. The use of non-tariff barriers is becoming an increasingly urgent issue on the agenda of many meetings within integrated associations. To ensure more productive work to eliminate such barriers within the Eurasian Economic Union members should expand the relevant powers of the Union authorities.Item Innovation in the higher economy and finance education: developing а new course of 'Social security and pension provision'(Elsevier Ltd., 2013) Assel Izekenova; Zhanaг TemiгbekovaThe issue of the essence of the efficient investment of pension saving – young but already fledgling institutional investors – pension funds (APF) of the Republic Kazakhstan and its reflection in the higher education in economy and finance is addressed in this paper. Because, this issue is not only of the Government of Kazakhstan and the financial market players (including the employees and the top management of pension funds), but is also a concern of the academicians, who are responsible for the educating the specialists for the mentioned sector Main objective of this study is to discuss the outline of developing educational and methodological complex for a new course of ‘Social security and pension provision’ that mainly covers the examination and the teaching of the problems of the pension provision with the global perspective and under existing economic and social situation of country. The authors believe that, introducing such a new course as an elective discipline will improve the quality of higher financial education of Kazakhstan, since, the issue of social security and pensions was not handled as an independent course before. The new course ‘Social security and pension provision in the case of Kazakhstan’ will help – students to develop skills and knowledge which have critical importance for the future specialist of pension funds as this course will provide students with theoretical tools and cases from the global practical experiences. Thus, this new course will enable them to interpret domestic social security and pension’s reforms as well as to evaluate new technology and latest achievement for modernization of pension model of Republic Kazakhstan.