IN-STORE ANALYSIS OF SUPERMARKET SHOPPING PATHS
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Date
2014
Authors
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Publisher
Suleyman Demirel University
Abstract
Today, supermarkets are very popular among consumers, especially through a huge assortmenta
sufficient number of products, reasonable prices, wide range of additional services. Good space
management requires accurate data about consumer behavior. The study describes the results of an
observation of customer shopping patterns conducted at “Small” supermarket in Kaskelen, Kazakhstan.
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Citation
IN-STORE ANALYSIS OF SUPERMARKET SHOPPING PATHS, A. Zhaubassar, 2014