FAST MOVING CONSUMER GOODS SECTOR: CONCEPT, CHARACTERISTICS OF MARKETING
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Date
2015
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Suleyman Demirel University
Abstract
This paper analyses the concept of Fast Moving Consumer Goods - sector. Fast moving consumer goods, being relatively cheap and quickly sold, are one of the largest sectors of the business world. The study tries to propose a list of marketing methods model of trade marketing in the FMCG market, FMCG and retail network, trends in the segment og FMCG.
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FAST MOVING CONSUMER GOODS SECTOR: CONCEPT, CHARACTERISTICS OF MARKETING, Feyyaz Nal, 2015