04. SDU Business School
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Item 5В050600 «ЭКОНОМИКА», 5В050800 «ЕСЕП ЖӘНЕ АУДИТ» ЖӘНЕ 5В050900 «ҚАРЖЫ» МАМАНДЫҚТАРЫ БОЙЫНША СТУДЕНТТЕР ҮШІН ДИПЛОМДЫҚ ЖҰМЫС ЖАЗУҒА ӘДІСТЕМЕЛІК НҰСҚАУЛАР(СДУ Университеті баспаханасы, 2015) Сарсенова Д., Төлегенова Р.Баспаға СДУ Университетінің оқу-әдістемелік кеңесінің 2015 жылғы 25-тамыздағы № 1 хаттамасы бойынша ұсынылды. Әдістемелік көрсетулер суденттер үшін дипломдық жұмысты орындау және оларды қорғау барысындағы міндетті талаптар, ережелер мен ұсыныстарды анықтау мақсатында болады. Олар дипломдық жұмыс тақырыптарының өзектіпігін қамтамасыз етуге, және олардың ғылыми деңгейі мен орындалу сапасын көтеруге арналған, сонымен қатар кәсіпорынның бәсекеге қабілеттілігін көтеру мен оның нарықтағы тұрақты жағдайы мақсатында өндірісті басқару мен ұйымдастыруды жетілдіру бойынша нақты жасалатын тәжірибелік ұсыныстар бойынша дипломдық жұмыстың үлесін көтеруге арналған.Item ACCUMULATIVE PENSION SYSTEM OF KAZAKHSTAN(Suleyman Demirel University, 2013) Zhunussova A.Z. Izekenova A.K.The aim of this work is to study and analyze the development of the accumulative pension system in Kazakhstan based on an analysis of the activity results of pension funds to identify problems of the pension market as a whole and suggest ways to solve these problems, develop plans and recommendations directed on further dynamic development of the system.Item ANALYSIS OF LABOR MARKET AND UNEMPLOYEMRNT INSURANCE IN THE CASE OF REPUBLIC OF KAZAKHSTAN(Suleyman Demirel University, 2016) Assel Izekenova; Amina GassanovaThe research deals with the overview of recent Unemployment insurance structure of Kazakhstan. It focuses on the theoretical of impact of UB payments on workers incentives to be employed and discuss its influences on Unemployment rate. Moreover provides overview of current situation regarding labor market of Kazakhstan. As everybody know one of the main indicators showing the degree of economic development of any country is related to human resources or simply to say, to the efficiency of the labor market. In a broad sense, the labor market is a system of socio-economic and legal relations in society, rules and institutions, to ensure the normal continuous process of reproduction of labor power and the efficient use of labor force.Item ANALYSIS OF MOTIVATION TECHNIQUES APPLIED TO EMPLOYEES(Suleyman Demirel University, 2014) Оisylova Аidana TleukabylkyzyMotivation has become increasingly important for organizations and companies off all sizes if they want to achieve organizational objectives in a competitive marketplace. Any company or organization that notices a significant decline in productivity, high employee turnover or that cannot reach its goals successfully may need to consider the role of motivation among its employees. This paper will review the literature concerned with motivation techniques applied amongst young employees. The research aims to appraise existing motivation theories and analyze techniques used to increase employee motivation.Item ANALYSIS OF THE CONCEPT OF ADVERTISING ACTIVITIES AND SALES PROMOTION(Suleyman Demirel University, 2014) Savas CagilciThe paper analyses the concept of advertisement. Certainly theoretical and practical experience in foreign advertising contains a lot of useful things that can be recycled and used creative in Kazakhstan. But significant differences in national characteristics, methods of conducting business advertising, deficiency of the advertising budget from domestic producers to complete with global brands require a special approach to the problems of management of advertising activities. So, this paper also characterizes advertising activities, which are used in Kazakhstan market, their advantages and weakness.Item ANALYSIS OF THE MARKET OF ROASTED AND GROUND COFFEE FOR COFFEE MACHINES IN KAZAKHSTAN(Suleyman Demirel University, 2015) Emrah AtaThis paper analyzes the market of roasted and ground coffee for coffee machines in Kazakhstan and the process of distribution of coffee in Kazakhstan market. In recent years, market research shows a steady growth in consumption in the coffee market in Kazakhstan. Growth in retail sales of coffee due to the increase in consumer demand for convenience and comfort, which are main requirement of the population. The study paper is developed for Company Culinary Exchange (CX) that wants to enter Kazakhstan coffee market. Before preparation of marketing plan there was done market analysis of coffee in Kazakhstan. The cultury of country where the product will be sold plays an important role, since the strategies on product selling and adoption must address cultural differences and localized strategies. The selling and distributing the products in developing countries face specific difficulties over and above those found in industrialized countries because of difference in cultural and social context. For the coffee to meet the need of costumers, it requieres not only effective marketing tools and operating process, but it mainly requieres to be evaluated in terms of its actuality and usefulness, relating to the potencial consumers mentality and needness. Careful selection of the most suitable marketing tools is very important, since the introduction of such tools has a very beneficial effect on the overall level of efficiency. This paper's results include the Marketing Plan with recommendations and the reasons, why it was recommended; financial statements, budgets; advantages and disadvantages of mode selection; role of retailers, marketing tools and other important elements.Item APPLICABILITY OF CANVAS BUSINESS MODEL AS A TOOL FOR ANALYZING SMALL AND MEDIUM ENTERPRISES IN AGRICULTURAL INDUSTRY OF KAZAKHSTAN(2022 International Young Scholars' Conference, 2022) A. BeknazarovAbstract Agriculture as an economic sector of any country, perform a significant role in its development, progression as an independent country and improvement of the social life of citizens. Problems in the field of agriculture lead to social tension and instability in society, so its development is controlled in all countries. When Kazakhstan has been part of Soviet Union, the Country were developed mainly as an agrarian republic, being one of the main producers of meat, wool and grain throughout the USSR. 30 years after independence and the market economy transition, there are certain problems in the field of agriculture in the country, which the state is trying to solve by means of providing preferences to investors. Despite all the efforts made by the state, in order to solve the problems of small medium enterprises in the agricultural sector, a clear understanding and analysis of business models, internal and external factors and the use of advanced frameworks is necessary, which is the main topic of this master's thesisItem Assessment of company bankruptcy(2019) Bazarov Kh.The indication of bankruptcy potential as soon and accurate as possible is a significant issue for any organization. Different methods and approaches dre implemented abroad that can find the level of bankruptcy potential in the organization. However, it cannot be said in Kazakhstan, since the bankruptcy is not as studied as it is in western countries. An integrated methodology is one of the ways that help more accurately determine which model is better applied with some specifications of the economy. In this study the comparative approach of different bankruptcy models is implemented. The model of Altman, Springate model, Zavgren and Chesser are reviewed on the sample of Kazakhstani organizations. The comparative approach is based on previous studies of bankruptcy assessment models in other developing countries. This research is dedicated to find which of models are the most relevant to assess bankruptcy potential in Kazakhstani organizations as accurate as possible.The results of analysis in this study are based on real cases of companies in Kazakhstan.Item Assessment of investments in technology and innovation(2023) Boranbay R.A.This dissertation aims to analyze and compare methods for assessing investments in technology and innovation, considering the challenges of a dynamic and uncertain business environment. By examining the impact of these investments on competitiveness and profit growth, the study provides insights to enhance decision-making accuracy and identifies factors influencing the choice of investment assessment methods. Through -qualitative and quantitative research methods, including interviews with CFOs of Kazakhstani companies, the study investigates the use of real options and traditional methods, highlighting the barriers and proposing strategies for increasing adoption. The findings contribute to the field by endorsing financial techniques tailored to the unique characteristics of technology and innovation investments, promoting informed resource allocation and_ better management of risks in a changing market.Item BUS TICKET ORDERRING SYSTEM(Suleyman Demirel University, 2016) Zholamanuly O.; Begadil S.Nowadays we have a lot of problems with ticket ordering. To order ticket we should go to bus station. There are long queues. First, you waste your time and money. That is the problem. It is so hard for people. To simplify this process we going to create th e simple, but useful service which get small time and money. This paper introduces the new Bus Ticket Ordering System, which called “BusZhol”. BusZhol is – Mobile and Web Application to order Bus tickets to all bus directions. Traveling is a large growing business across all countries. Bus ticket reservation system deals with maintenance of records of details of each bus and passenger who had reserved a seat for a journey. It also includes maintenance of information like schedule, rating and details of each bus. We observed the working of the Bus Ticket reservation system and after going through it, we get to know that there are many operations, which they have to do. It takes a lot of time, money and causes many errors. Due to this, sometime s a lot of problems occur and they were facing many disputes with client. To solve the above problem, and further maintaining records of items, seat availability for customers, price of per seat, type, rating and other things, we are offering t his proposal of reservation system. By using this software, we can reserve tickets from any part of the country, through mobile phone, via internet. This project provides and checks all sorts of constraints so that user does give only useful data and thus validation is done in an easy and effective way.Item CAN JAPANESE MANAGEMENT BE APPLIED TO KAZAKHSTAN?(Suleyman Demirel University, 2014) N.Y. Bereketov, D.K.Kumarbek, K.Zh.DiyasovaThe main goal of every company is to increase productivity, which directly depends on their management style. We hope to increase productivity and worker satisfaction by adaptingJapanese management style to Kazakhstan. Is Japanese management style effective and suitable for our culture and mentality? The main purpose of our research is to analyze whether Japanese management can be applied to Kazakhstan or ifwe can adapt their management techniques to develop Kazakhstani management. The data for the study was collected via questionnaires from managers of different companies.Item Capital structure and corporate strategy: An analysis of linkage between them(2018) Akhat I.Capital structure decision is considered one of most debated topics in corporate finance, being several theories and empirical studies developed since the irrelevance of financing decisions in value creation of the firm with Modigliani and Miller. Notwithstanding, the puzzle of firm’s financial resources is still unsolved, and there is. not a single theory capable of incorporating all the determinants in this dynamic process . For this reason, the present master thesis aims to introduce a corporate strategy approach in the capital structure decision, focusing on Diversification Strategies. Using a sample of 28 Kazakhstani publicly available companies, from 2012 until 2016, static panel data model was developed for the Leverage measure — Debt/equity ratio — as dependent variables, being Product Diversification introduced as explanatory variables. The results evidence that Product Diversification is not significant in explaining Leverage ratios.Item Capital structure and firm Profitability: Analysis of Listed firms in Kazakhstan(2019) Aigel Zh.Decisions regarding to capital structure is essential one since firm’s profitability affected by such decision. This study is vital for financial managers to understand an effect of Capital Structure on Profitability. The paper was aimed to’ examine relationship between Capital Structure and Profitability of listed firms in Kazakhstan over five years’ period from 2013 to 2017. Secondary data such as audited financial statements were used from randomly selected fifty listed companies in Kazakhstan. Regression analysis, specifically, generalized method of moments (GMM) estimator has been employed in order to analyze an impact of capital structure on firm’s performance. The findings of this Study revealed that a significant negative relationship between total debt ratio and profitability of Kazakhstani listed firms.Item CAREER BARRIERS OF WOMEN MANAGERS: GLASS CEILING(Suleyman Demirel University, 2013) Nazik GulerIn this article is considered glass ceiling is on obsatacle that women who aim to rise senior position is goverment,educational institution, non profit organizations face in.The definiation of glass ceiling is used to specify the uncertainty of the problem.Item CHALLENGES IN COVERING FINANCE RELATED TOPICS: DEVALUATION IN KAZAKHSTAN(Suleyman Demirel University, 2014) Tavyldiyeva A.; Tortbayeva A.This study focuses on the issues related to covering finance related topics in Kazakhstan on the example the devaluation of the national currencytenge, that took place in February, 2014. It analyzes the articles written by three leading Kazakhstani information agencies (Zakon.kz, TengriNews.kz, BNews.kz) by applying qualitative method of Critical discourse analysis (CDA), the interdisciplinary method developed by Teun A. van Dijk that allows undertake analysis of the textual components, linguistic units, while taking into account the context of the discourse event in which text is created. In combination with framing theory the study attempts to present the overall tone of the coverage of this social and economic important event by leading news media in Kazakhstan.Item ÇOK ULUSLU IŞLETMELERDE KÜLTÜREL FARKLILIKLAR: KAZAKISTANDA TÜRK ŞIRKETI ÖRNEĞI(Suleyman Demirel University, 2014) Elvira SeitinbetovaBu çalışmada, Kazakıstan'a ılk defa gelen Türk şırketlerının, ışyerınde karşılastıkları kültürel farklılıklardan bahsedılecektır. Ülkenın polıtık geçmışının ve de çok ulusluluk yapısının etkılemesıyle oluşan kültürel farklılıklar, genel boyutta aynı tarıhsel ve kültürel kökten gelen Türk ve Kazak ınsanının ışyerınde ne tür kültürel farklılıklarla karşılaştıkları ve bu farklılıkların ışyerınde ne tür ıletışım sorununa yol açtığı açıklanmaya çalışılacaktır. Işbu çalışma, 2003 yılında Okan Holdıng Şırketının Astana şubesınde yapılan uzaktan gözlem ve anket araştırmaları temelınde Halkla Ilışkıler Bölümü Yüksek Lısans Tezımın ana konusu olmuştur.Item CORPORATE AND BUSINESS ENTERPRISE STRATEGY(Қазақстан ғылымының дамуы мен келешегі жастар көзімен - 2018, 2018) Moshkevich V.L.The importance of the strategy of activity and development for increasing the competitiveness of domestic enterprises can not be overemphasized, since the main task of their reform is related to the need to activate and build capacity while simultaneously overcoming the chaos of the internal state and external activity of enterprises and improving the predictability of functioning. To accomplish this task, attention should be paid to the strategic aspects of the management of domestic enterprises, the overwhelming majority of which do not have a documented, discussed in the team and its comprehensive strategy of activity and development. Taking into account the fact that qualitative changes in the world economy occur under the influence of a complex mechanism of interaction between the growing tendencies of globalization and the regionalization of the economy, the importance of adapting corporate strategies to the institutional and cultural features of national economies and national business systems also becomes important. Therefore, the development of strategies that optimally take into account the characteristics of such components of regional markets as the legislative regime, corporate management systems, cultural and ethical traditions becomes an indispensable condition for corporations to achieve a competitive advantage in world markets.Item Cost Forecasting in Organizations(2023) Nurpeiis A.In this paper, the economic relationship between oil prices and operating expenses in the E&P sector is examined, along with the implications for capital budgeting and decision-making. We provide empirical evidence that the price and operating costs are positively correlated, and that failing to take this relationship into account has serious repercussions for the valuation of investment projects when using either the conventional Net Present Value (NPV) methodology or the Real Option approach. In the conventional NPV method, projects that are undervalued as a result of ignoring a price-cost correlation tend to be overvalued in Real Options Analysis, and vice versa. Purpose: The objective of the study was to demonstrate the influence of the relationship between oil prices and operating expenses on the assessment of oil prospects, and to highlight the potential consequences of neglecting or underestimating this correlation. Relevance: It presents the importance of ignoring or overlooking the relationship between the price of oil and operational expenditures, which might lead to the wrong decision when investing in a certain project. Key methodological aspects: This paper examines the impact when the pricecost correlation is ignored in the final investment and decision-making process. To investigate this, used the widespread traditional NPV approach and the Real Options Valuation approach. Data was taken from the local Operating company’s one of future projects. Summary of Key Findings: This paper shows that neglecting price-cost correlation has substantial effects, independent of the valuation methodology used (conventional NPV and/or real options approach). Ignoring the price-cost link leads to an overestimation of risk in NPV assessment, which leads to an underestimating of the investment project's value. When genuine option analysis is used, disregarding crosscorrelation results in more volatility and, as a result, exaggerated project values. iv Key conclusion: The final investigation shows that during the decision-making process, it’s important to use various instruments and not to ignore some economic processes that might impact the project's expected outcomes.Item CRM (CUSTOMER RELATIONSHIP MANAGEMENT) SYSTEM FOR PUBLIC CATERING(Suleyman Demirel University, 2016) Olzhas Zholamanuly, Begadil SerikNowadays we have a lot of restaurants, cafes, cafeterias and etc. and also we have a lot companies which makes t he products for this restaurants, cafes, cafeterias. To get products restaurant (cafe, cafeteria) managers should go to the companies which makes products and select. To sale products company managers should go to the restaurants (cafe, cafeteria) and offer products. This processes takes a big amount of time. To make this processes easier and to save time, companies can use CRM system. This paper explains a web application called “Kazsupply”, which gives to provider detailed information on customers’ perso nal information, purchase history, buying preferences and concerns, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth and web application which gives to customers detailed information on providers’ personal information and products list of providers. By help of this information customers and providers can easily select partners in business.Item Determinants of employee engagement and their effect on employee performance(2024) Abayeva A.This study investigates the impact of transformational leadership on employee engagement and performance in second-tier banks in East Kazakhstan. Guided by research questions on how transformational leadership affects employee engagement and performance, and the mediating role of engagement. Data from 36 valid observations were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that transformational leadership significantly enhances employee engagement, and higher employee engagement improves performance. Unexpectedly, transformational leadership has a negative direct effect on performance. Employee engagement fully mediates the relationship between transformational leadership and performance. This study contributes to the literature by elucidating the complex relationships between leadership, engagement, and performance, and offers practical insights for improving leadership practices in banks. Future research should explore larger, more diverse samples and other contextual factor.