(2021 International Young Scholars' Conference, 2021) Аружан С.Р.
Abstract. This article will map the legal challenges posed by artificial intelligence (AI) in personal data. Artificial intelligence is the subject of widespread controversy, with growing concern over the unification of anonymized data. Also, the article reviewed and analyzed the Cambridge Analytica case, which indicates the impact of rapidly developing Internet technologies on the political situation with the help of user data. Which allow to manage the interests, preferences and manipulation of a person, where they can bring information in a different form. The reason was the lack of an appropriate legal basis or a flaw in the law. Therefore, it is necessary to develop a legal framework that will help significantly restrict the activities of companies such as Cambridge Analytica, and exclude the possibility of uncontrolled use of personal data on social networks around the world.