(Suleyman Demirel University, 2010) Ramiz Akhmedov
Each moment World becomes globalized more and more, plenty of products and services are beginning to resemble one another. Prices are becoming more competitive. Attributes and capabilities are becoming increasingly similar. The result is commodity alternatives. Advertising campaigns long marketing's primary tool - are beginning to look more similar. In fact, the biggest differences you see in advertising are the "against" or comparison campaigns. In short, market positioning.