The true meaning of Positioning
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Date
2010
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Suleyman Demirel University
Abstract
Each moment World becomes globalized more and more, plenty of products and services are beginning to resemble one another. Prices are becoming more competitive. Attributes and capabilities are becoming increasingly similar. The result is commodity alternatives. Advertising campaigns long marketing's primary tool - are beginning to look more similar. In fact, the biggest differences you see in advertising are the "against" or comparison campaigns. In short, market positioning.
Description
Keywords
marketing strategy, communication market, Kazakhstan mobile operators, competitive advantage, advertising, market leadership.
Citation
Ramiz Akhmedov/The true meaning of Positioning / Suleyman Demirel University/ СДУ хабаршысы, 15(2).