(Suleyman Demirel University, 2012) Ashirimbetova M
Kazakh society of the 20th century underwent great changes conditioned by several factors. Forcible sedentarization of nomads and following collectivization of economy ruined nomadic lifestyle; industrialization and urbanization of Kazakhstan, numerous migrations of the representatives of nationalities of different cultural and linguistic background begot vigorous modernization processes. This consequently changed basic etiquette principles and transformed traditional communicative behavior standards. During the Soviet period, communicative behavior typical for Russian culture penetrated into communicative behavior of the representatives of all the USSR countries.