СДУ хабаршысы - 2008

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Browsing СДУ хабаршысы - 2008 by Subject "Business English"

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    English for Specific Purposes (ESP): What is Business English?
    (Suleyman Demirel University, 2008) Melike Yılmaz
    This article discusses Business English as a branch of English for Specific Purposes (ESP) and its growing importance in global communication. Business English is defined as the specialized use of English in professional and commercial contexts, focusing on effective communication rather than grammatical accuracy. It includes vocabulary and topics related to trade, finance, marketing, management, and international relations. As most business interactions today occur between non-native speakers, both native and non-native users need training in using English appropriately in global settings. The article also emphasizes the teacher’s role as a facilitator who understands corporate culture, business terminology, and cross-cultural communication. Business English teaching must be based on learners’ specific professional needs, helping them apply English in realistic work situations. Therefore, Business English serves not only as a linguistic skill but also as a professional competence essential for success in international business environments.
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    Similar Words in Business English and Russian Language
    (Suleyman Demirel University, 2008) Melike Yılmaz
    This study explores lexical similarities between Business English and Russian, focusing on how international trade and historical relations have shaped both languages. English, as a global language of business, communication, and technology, has significantly influenced Russian, particularly since the 16th century when trade between England and Russia began. The article traces the borrowing of English business terms into Russian, showing how globalization and economic cooperation have expanded shared vocabulary in fields such as finance, trade, and management. Using data from the Oxford English Dictionary, Oxford Russian Dictionary, and online linguistic sources, the study identifies numerous cognates and loanwords (e.g., akt–act, analiz–analysis, auktsion–auction). The research highlights that linguistic convergence reflects deeper economic and cultural integration between nations, demonstrating how business interaction fosters language evolution and mutual intelligibility in international communication.