01. Faculty of Engineering & Natural Sciences

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Open Access
ANALYSIS OF THE KAZAKH CYBER TOURNAMENTS PLATFORM “PINGER.KZ”
(СДУ хабаршысы - 2023, 2023) Alimanova M.; Karazhar B. ; Alseitova A. ; Orynbekova K.
Abstract. Worldwide experts presume further growth of videogames field and suggest solutions according to the actual statistics. Despite the remarkable successes of the e-athletes from Kazakhstan in a worldwide arena, there is a lack of statistical data on the local cybersport. Therefore, the research was conducted to provide prospective researchers in fields like gamification, eSport and media with actual data. The given scientific paper uses the data collected and analysed from the largest cyber tournament platform in Kazakhstan “Pinger.kz”. The analysed information is about tournaments that took place since the website launched in 2019 to 2021. The libraries of Python for data analysis as BeautifulSoup, requests, matplotlib and Apache tools were used. The aim of the work is to collect and make data analysis for future research. The paper identifies the most popular games among kazakh players in order to use this data in the research on gamification. Parsed data results show the development of the local cybersport and confirm worldwide trends.
Open Access
GAMIFICATION OF MEDICAL PROCESSES
(СДУ хабаршысы - 2020, 2020) Adilkhan Sh. ; Alimanova M.
Abstract. Nowadays, almost all areas of activity are switching to digital format. Medicine is no exception. Treatment is often not the most pleasant process, but it is certainly necessary. In medicine, the use of VR technologies is very popular. They help patients get distracted and immerse themselves in a world where they restore their health during the game. Treatment in the form of games is often more effective than traditional treatment. In this article, we have studied the methods of gamification of rehabilitation after certain diseases. Also, we developed a game prototype for the rehabilitation of hands using Leap Motion technology. Modern games are becoming more and more perfect in terms of game mechanics and content, which makes it possible to use them not only in the gaming industry, but also in the field of medicine.
Open Access
IMPROVING INDICATORS OF DIGITAL MARKETING USING ARTIFICIAL INTELLIGENCE
(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.
Abstract. In recent years, artificial intelligence (AI) has become a growing trend in various fields: medicine, education and the automotive industry. AI also reached a business, namely the marketing department of various businesses. The goal of the article is to research how deeply AI is used in digital marketing. The authors asked two research questions - which areas of AI are used in marketing and what are the positive effects of chat bots on a business. To answer these questions, the authors conducted a study of secondary data with examples of AI used for marketing purposes. An analysis of the collected examples shows that AI is widely implemented in the field of marketing, although applications are at the operational level. This may be the result of the careful implementation of the new technology, still at the level of experimentation with it. The uncertainty of the results of the implementation of AI can also affect caution when applying these innovations in practice. The collected examples proved that AI affects all aspects of the marketing structure, affecting both consumer value and the organization of marketing and business management. This document is important for the business, especially the idea of introducing artificial intelligence into marketing, developing innovation, and ideas on how to incorporate new skills into the marketing team needed for new technology
Open Access
THE LACK OF GAMIFICATION METHODS IN E-LEARNING
(2021 International Young Scholars' Conference, 2021) Alimanova M.; Karazhan B.
E-learning is rapidly growing as an essential part of our life due to the pandemic. The lack of involvement and motivation within students during lessons is the main weakness of distance learning. Due to engagement issues at online conversations, students often do not attend classes or tend to mute lessons on the hardware level. Ignoring these problems can cause a decline in the level of education and the emergence of untrained personnel. This article discusses problems of E-Learning such as the lack of motivation and involvement, then examines the need for research on gamification in education that would be one of the solutions to these problems. Also, it considers the method of using virtual reality in education as a possible solution. The article aims to analyze these issues and appropriate studies on this subject to identify the lack of proper research on gamification in education. The majority of the proposed researches were conducted at the pre-pandemic time. Therefore, this field requires researches to identify new methods of the learning process that would be applicable in the modern world of online education.
Open Access
TRAINING A SINGLE MACHINE LEARNING AGENT USING REINFORCEMENT LEARNING AND IMITATION LEARNING METHODS IN UNITY ENVIRONMENT
(СДУ хабаршысы - 2020, 2020) Urmanov M. ; Alimanova M.
Abstract. This paper provides a research of Unity plugin that helps to develop Machine Learning Agents within Unity engine environment. This work introduces training a single Machine Learning Agent using both Reinforcement Learning and Imitation Learning methods, comparing the results and effectiveness.
Open Access
USING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES
(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.
Abstract. The use of artificial intelligence (AI) will provide huge advantages in the digital marketing strategy of each company. This is a new face of productivity, efficiency and profitability. Making decisions about the start of a new era based on artificial intelligence should not replace the work of marketers or advertisers. It is here to unleash their true strategic and creative potential. For a business executives and marketers, the time has come to identify the problems facing the business or the marketing campaign, and how accurate ideas can solve these problems. This study discusses how AI could affect to effective of marketing strategies, shows real cases of using AI tools, and how companies could increase their profit.