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Item Open Access COMPARATIVE ANALYSIS OF FACE RECOGNITION ALGORITHMS IN THE PROBLEM OF VISUAL IDENTIFICATION(СДУ хабаршысы - 2021, 2021) Sadyk U. ; Tursyn D. ; Sarsenbay Sh. ; Aitimov A.Abstract. The article is devoted to two approaches to face recognition implemented in the visual identification software package. The corresponding algorithms are described, flowcharts and fragments of their software implementation are given, and the results of their applicability are analyzed on the basis of the conducted research.Item Open Access СӨЗЖАСАМ КУРСЫ БОЙЫНША СТУДЕНТТЕРДІҢ БІЛІМІН БАҒАЛАУДА АҚПАРАТТЫҚ ТЕХНОЛОГИЯЛАРДЫ ПАЙДАЛАНУ(СДУ хабаршысы - 2020, 2020) M. Жолшаева; А. ЖолдаяковаАңдатпа. Мақалада сөзжасам курсы негізінде алған білімді бағалауда ақпараттық-коммуникациялық технологияларды, соның ішінде әлемдік тәжірибеде білім сапасын бағалау үшін қолданылатын Plickers, Grade cam, Pro Profs Quiz Maker бағдарламаларын пайдалану және оның артықшылары мен тиімділігі туралы қарастырылған. Бұл бағдарламалардың сабақта, аралық, қорытынды бақылауда қолданылуы қамтылған. Білім нәтижесін бағалау, оны тексеру біраз уақытты алатыны белгілі. Сондықтан уақытты үнемдеудің бір түрі ретінде қолданылатын бағдарламаның ерекшеліктері айтылады. Білім нәтижесін бағалауда әртүрлі әдіс-тәсілдермен қатар компьютерлік қосымшалар арқылы тапсырмаларды түрлендіріп қолдану, сол арқылы білім көрсеткішін арттыру, студент бойында көру арқылы есте сақтау қабілетін жақсартуға болатындығы. сондай-ақ әлемдік тәжірибеде қолданылатын компьютерлік бағдарламаларды онлайн тестілеу жүйесінде қолдану жайы талданады. Сөзжасамнан алған білімді бағалауда бағдарламаның әрқайсысына жеке құрастырылған тест үлгілері берілген.Item Open Access BRAND ALLIANCES BENEFITS FROM CONSUMER PERCEPTION; ON EXAMPLE OF QATAR AIRWAYS IN ONEWORLD(СДУ хабаршысы - 2019, 2019) Temirkhanova I.T.Abstract. This article considers privileges from brand alliances for business class passengers, since these passengers are the main and regular customers of airlines, analyzes the importance of these privileges and in addition answers the question: “Is the membership of the airline in the alliance the main reason for choosing the airline?” The issues addressed are relevant due to the fact that passengers are the main sources of income and their relationship to certain issues relating to the airline are very significant.Item Open Access TO USE OR NOT TO USE: INSTAGRAM AS A FACILITATOR OF DEVELOPING ENGLISH WRITING SKILLS(СДУ хабаршысы - 2022, 2022) A. Omarova; S. TulepovaAbstract. Developing writing skills may be challenging for the majority of students while learning English. They easily get bored of typical writing structures and often neglect such tasks. In order to engage students in the writing process and boost their interest, teachers always try to search for new modern teaching tools. One of the contemporary instruments to develop English as a foreign language (EFL) learners’ writing skills might be using social media. The current article attempts to conduct an overview of the studies devoted to the investigation of Instagram as a tool to practice writing as well as to facilitate the development of writing skills.Item Open Access CAPITAL STRUCTURE AND FIRM PROFITABILITY: ANALYSIS OF LISTED FIRMS IN KAZAKHSTAN(СДУ хабаршысы - 2019, 2019) Sarsenova D. ; Aigel Z.Abstract. Decisions regarding to capital structure is essential one since firm’s profitability affected by such decision. This study is vital for financial managers to understand an effect of Capital Structure on Profitability. The paper was aimed to examine relationship between Capital Structure and Profitability of listed firms in Kazakhstan over five years’ period from 2013 to 2017. Secondary data such as audited financial statements were used from randomly selected fifty listed companies in Kazakhstan. Regression analysis, specifically, generalized method of moments (GMM) estimator has been employed in order to analyze an impact of capital structure on firm’s performance. The findings of this study revealed that a significant negative relationship between total debt ratio and profitability of Kazakhstani listed firms.Item Open Access COMPARATIVE STUDY OF MODALITY IN ENGLISH AND KARAKALPAK LANGUAGES(СДУ хабаршысы - 2020, 2020) M. Bayimbetova; D. KurbanbaevAbstract. Modality is a semantic category indicating the degree of factuality the speaker ascribes to his message. A message can be presented by its author as a statement of basic, a request or an order, or something obligatory, possible or probable but not an established fact. Modal verbs are widely used in English to express various kinds of modality. The English language is rich in modal verbs and their equivalents. As for Karakalpak language, it uses complex verbs as modal expressions, which consist of the combination of simple verbs and modal words. This paper aims to analyse these modal verbs in Modern English and their equivalents in Karakalpak. Such comparative research is significant for nowadays as this approach has the potential to make the learning of English language easier for Karakalpak speakers, while the number of people who are willing to English is only arising. Until now, no scientific work made a comparison of modality in Karakalpak and English.Item Open Access A STUDY ON SWOT ANALYSIS’S APPLICATION IN PRIVATELY-OWNED KINDERGARTEN(СДУ хабаршысы - 2020, 2020) Amirov A.Abstract. SWOT analysis is a method widely used in analyzing the internal and external environments of organization in enterprise management. From the perspective of educational management, this article discusses the theoretical basis of applying SWOT analysis in private kindergartens and the feasibility of its application; by case studies, this article explores the scope, procedure, function and issues need to be addressed of SWOT analysis, reveals the position and role of SWOT analysis in private kindergarten management, and explores a new idea and method for private kindergarten management.Item Open Access ANALYSIS OF THE KAZAKH CYBER TOURNAMENTS PLATFORM “PINGER.KZ”(СДУ хабаршысы - 2023, 2023) Alimanova M.; Karazhar B. ; Alseitova A. ; Orynbekova K.Abstract. Worldwide experts presume further growth of videogames field and suggest solutions according to the actual statistics. Despite the remarkable successes of the e-athletes from Kazakhstan in a worldwide arena, there is a lack of statistical data on the local cybersport. Therefore, the research was conducted to provide prospective researchers in fields like gamification, eSport and media with actual data. The given scientific paper uses the data collected and analysed from the largest cyber tournament platform in Kazakhstan “Pinger.kz”. The analysed information is about tournaments that took place since the website launched in 2019 to 2021. The libraries of Python for data analysis as BeautifulSoup, requests, matplotlib and Apache tools were used. The aim of the work is to collect and make data analysis for future research. The paper identifies the most popular games among kazakh players in order to use this data in the research on gamification. Parsed data results show the development of the local cybersport and confirm worldwide trends.Item Open Access EFFECTIVE MANAGEMENT OF THE FREQUENT FLYER PROGRAM AS A TOOL OF INCREASING COMPETITIVENESS(СДУ хабаршысы - 2018, 2018) Gassanova A. ; Nabiyeva A.Abstract. The article deals with the problem of increasing the efficiency of managing the Frequent Flyer Programs for Kazakhstan airlines in the market. The main effectiveness indicators of Frequent Flyer Programs are determined, a comparative analysis of these indicators is presented in comparison with the leading airlines of the world, an analysis of the main groups of costs and benefits obtained by the airline from the introduction and use of Frequent Flyer Programs with the purpose of developing appropriate control actions is carried out. The particular relevance of the research objective arises from the intensification of competition in the airline industry and the extensive consolidation that is expected to accompany it. These market challenges make the retention of valuable customers an essential prerequisite for the achievement of a sustainable competitive advantage and, hence, the airline’s overall success.Item Open Access PRESERVICE TEACHERS’ THINKING ABOUT AGENCY AND ASSESSMENT(СДУ хабаршысы - 2019, 2019) Jeffrey Spencer Clark; N.Otegen; M.JandildinovAbstract. This case study provides a glimpse into two preservice social studies teachers’ thinking about their own agency as curriculum developers. Albert Bandura’s (2001) framework for personal agency was used as a theoretical lens to better understand the preservice teachers’ thinking about their own intentionality (their purpose for teaching social studies) and forethought (their perceived capabilities and constrains in future school community). The analysis of twenty data items found that both preservice teachers’ developed curriculum that supported their purpose for teaching social studies; however, when they considered the assessments that they had developed a divergence in their thinking emerged. The findings also suggest that the preservice teachers’ differing expectations about acceptance in their future school communities contributed to their divergent thinking about assessment. The preservice teachers’ understood the outcomes of their assessment decisions in two distinct ways, and this shaped how they perceived their own agency in the current educational climate.