Increase of Economic Potential of the Enterprise

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Date

2023

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Abstract

Purpose: The research aimed to test whether there is a distinction in entrepreneurial potential between entrepreneurs who are thriving and those who have failed; and whether there are variables that can predict entrepreneurial success or failure. Relevance: It presents an approach to entrepreneurship research tested by foreign academics, the main content of which is the empirical operationalization of success and failure in business to test a specific hypothesis and identify the prerequisites and consequences of entrepreneurial potential Key methodological aspects: The study was conducted using a descriptive and quantitative approach. Based on the Scale of Entrepreneurial Potential, the survey was completed by 61 entrepreneurs from Kazakhstan who satisfied the criteria for participation in the analysis, both successful entrepreneurs (n = 38) and entrepreneurs who failed (n = 23). The data were analyzed by using logistic regression and Student's t-test statistical methods. Summary of Key Findings: The results indicate that a successful entrepreneur scores higher on the Entrepreneurial Potential Scale than an unsuccessful entrepreneur. The main similarity between entrepreneurial potential and business success lies in setting business goals. In the study sample, gender has shown to be a strong predictor of business success, showing that men are 2.6 times more likely to be successful in business than women. Key conclusion: These findings point to vital elements in explaining business success and support recent findings from research on gender and entrepreneurship.

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Keywords

entrepreneurship, potential, business, masters dissertation

Citation

Konysbek A./Increase of Economic Potential of the Enterprise/Economics, Kaskelen-2023

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