USING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES

Simple item page
dc.contributor.authorKaiyp K.
dc.contributor.authorAlimanova M.
dc.date.accessioned2024-02-06T08:27:49Z
dc.date.available2024-02-06T08:27:49Z
dc.date.issued2020
dc.description.abstractAbstract. The use of artificial intelligence (AI) will provide huge advantages in the digital marketing strategy of each company. This is a new face of productivity, efficiency and profitability. Making decisions about the start of a new era based on artificial intelligence should not replace the work of marketers or advertisers. It is here to unleash their true strategic and creative potential. For a business executives and marketers, the time has come to identify the problems facing the business or the marketing campaign, and how accurate ideas can solve these problems. This study discusses how AI could affect to effective of marketing strategies, shows real cases of using AI tools, and how companies could increase their profit.
dc.identifier.citationK. Kaiyp , M. Alimanova / USING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES / СДУ хабаршысы - 2020
dc.identifier.issn2709-2631
dc.identifier.urihttps://repository.sdu.edu.kz/handle/123456789/1184
dc.language.isoen
dc.publisherСДУ хабаршысы - 2020
dc.subjectartificial intelligence
dc.subjectmachine learning
dc.subjectbig data
dc.subjectdigital marketing
dc.subjectmarketing strategy
dc.subjectСДУ хабаршысы - 2020
dc.subject№1
dc.titleUSING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES
dc.typeArticle

Files

Original bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
39-1-408-1-10-20200617 (2).pdf
Size:
644.67 KB
Format:
Adobe Portable Document Format
Download
License bundle
Now showing 1 - 1 of 1
No Thumbnail Available
Name:
license.txt
Size:
13.85 KB
Format:
Item-specific license agreed to upon submission
Description:
Download

Collections

3. Articles and Papers