WHEN COMPETITORS MATTER?
| dc.contributor.author | Kamzabek T. | |
| dc.contributor.author | Anarbay B. | |
| dc.date.accessioned | 2023-12-04T04:50:59Z | |
| dc.date.available | 2023-12-04T04:50:59Z | |
| dc.date.issued | 2020 | |
| dc.description.abstract | Abstract. This review paper focuses to define broadly when the companies pay attention to their competitors from the logic of multimarket strategy theory. The theory assumes that firms usually intentionally enters to rivals market to decrease the rivalry. According to Mutual Forbearance logic, when competitors are operating in several markets simultaneously, it reduces the intensive competition, so one rival attack in one market might cause to be attacked by that firm in another market. So due to that firms usually have less motivation in hostile actions and enters each other’s market by creating multimarket contact. Also, this paper emphasizes that the multimarket strategy usually causes not intentional strategies of the firms, also due to the chance of multimarket contacts (MMC). This research distinguishes the notions of naive MMC and purposive MMC depending on competitor awareness. | |
| dc.identifier.citation | T. Kamzabek , B. Anarbay / WHEN COMPETITORS MATTER? / СДУ хабаршысы - 2020 | |
| dc.identifier.issn | 2709-2410 | |
| dc.identifier.uri | https://repository.sdu.edu.kz/handle/123456789/883 | |
| dc.language.iso | en | |
| dc.publisher | СДУ хабаршысы - 2020 | |
| dc.subject | Multimarket strategy | |
| dc.subject | multimarket contact (MMC) | |
| dc.subject | mutual forbearance | |
| dc.subject | СДУ хабаршысы - 2020 | |
| dc.subject | №1 | |
| dc.title | WHEN COMPETITORS MATTER? | |
| dc.type | Article |