Application of TPB on the Saving Intention among the Students of Community Colleges: Moderating Effect of Mobile Applications
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Date
2021
Journal Title
Journal ISSN
Volume Title
Publisher
Global Business and Management Research: An International Journal
Abstract
The main objective of this study is to examine the saving intention among the Community College students from the Planned Behavior Theory (TPB) perspective and to investigate whether the proposed relationships are contingent upon their perceptions towards mobile applications. In order to achieve the objectives, a survey study was conducted among 117 community college students in Kedah, Selangor, Perak in Malaysia. PLS test results revealed that attitude, subjective norms, and perceived behavior control 'have' significantly influence students' intention to saving. However, mobile applications do not has moderate direct relationships. In conclusion, this study is significant as the understanding of saving behavior is essential not only for future retirement and investment plans of younger generations but also for their financial resilience when exposed to adverse shocks such as COVID-19.
Description
Keywords
Saving intention, mobile applications, students
Citation
Nizar N , Choban U , Mohd H.A / Application of TPB on the Saving Intention among the Students of Community Colleges: Moderating Effect of Mobile Applications / Global Business and Management Research: An International Journal / 2021