REFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY

dc.contributor.authorKamzabek T.
dc.contributor.authorAnarbay B.
dc.contributor.authorAmirshoev Sh.
dc.date.accessioned2023-12-04T03:10:37Z
dc.date.available2023-12-04T03:10:37Z
dc.date.issued2020
dc.description.abstractAbstract. The product price plays a strategical role for both organizations, in terms of profitability and consumer lives in terms of utilitymaximizing. However, it is difficult to predict consumer behavior toward established prices by firms. The research works predict that consumer price perception and willingness to pay are different. Also, a consequence of price has been analyzed under three theories (1) Adaptation theory (2) assimilation theory and (3) transaction utility theory. In addition to that, this work shows five types of price perception (positive and negative price perceptions) and consumer model of willingness to pay.
dc.identifier.citationT. Kamzabek , B. Anarbay , Sh. Amirshoev / REFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY / СДУ хабаршысы - 2020
dc.identifier.issn2709-2410
dc.identifier.urihttps://repository.sdu.edu.kz/handle/123456789/882
dc.language.isoen
dc.publisherСДУ хабаршысы - 2020
dc.subjectreference price
dc.subjectprice perception
dc.subjectwillingness to pay
dc.subjectСДУ хабаршысы - 2020
dc.subject№1
dc.titleREFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY
dc.typeArticle

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