Internet marketing and its role in modern business
| dc.contributor.author | Kulbossynova A. | |
| dc.date.accessioned | 2024-09-04T12:14:17Z | |
| dc.date.available | 2024-09-04T12:14:17Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | The use of Internet in enterprises has recently become a popular topic for researchers in the fields of information systems and entrepreneurship. In the current trend, we see how Internet marketing has created a great impact on attracting consumers in many aspects. Marketing through e-commerce has overcome the difficulties faced by traditional marketing tools. The focus of this study is on assessing the effectiveness of Internet marketing and its impact on business. We study the impact of digital marketing on the sales of companies. In addition, this paper presents the differences between traditional marketing and digital. This study describes the various forms of online marketing, its effectiveness and impact on the firm's sales. The sample in question consists of 9 firms that have been selected to prove the effectiveness of Online Marketing. The collected data were analyzed using various indicators of Internet Marketing efficacy. Furthermore, an online survey was conducted among entrepreneurs and marketers to determine the relationship between Internet marketing and business. The results confirmed that more than 70% of companies use Internet marketing as a strategy tool for connecting to the target audience, it was stressed that Internet marketing is the best advertising channel in terms of the share of the marketing budget spent on them. Similarly, in terms of return on investment, IM is more effective than Traditional advertising channel; we have come to this through the calculations of indicators of IM effectiveness. | |
| dc.identifier.uri | https://repository.sdu.edu.kz/handle/123456789/1436 | |
| dc.language.iso | en | |
| dc.subject | digital marketing | |
| dc.subject | contextual advertising | |
| dc.subject | internet marketing | |
| dc.subject | masters dissertation | |
| dc.title | Internet marketing and its role in modern business | |
| dc.type | Other |