The influence of social media in the economic development of SME.
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Date
2019
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Abstract
At the present stage, the social reality in which a person resides is increasingly called the information or network society. The basis of the concept of the informationnetwork society is the idea of information as knowledge, which changes the social system in a constructive way. In the case of social networks, information has the ability to ubiquitous, and even in some sense, uncontrolled broadcast, that is, constant communication. In turn, this communication is not only the process of transmitting information from the transmitter to the receiver, but also a. non-stop change in the state of the participants of communication in social networks as interacting systems. Communication and interaction of people came to the transition from the civilization era of face-to-face communication within the local space to the civilization era of distant and mediated contacts in the information environment and social networks. Social networks do not surprise anyone now, although they are a global phenomenon in communication (Brekenridzh, 2010). Social networks not only have a multimillion audience, these platforms for many replace the very concept of socially significant information and the Internet. Fora PR specialist working in sociai networks, this is a new opportunity to work directly with the interested audience, without investing huge amounts of money to create their own infrastructure. Working in social networks allows you to create an information exchange line with public and wil] help in solving a number of complex PR tasks. For | example, using social networks you can increase brand awareness, increase audience loyalty, conduct research and even organize direct sales. This kind of activity is aimed both at attracting visitors from social networks to the company's website, and at online PR of the company and its products. In this case, social networks such as FaceBook, VKontakte, etc., are used as channels for delivering information from the company to the “minds of users”.
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social networks, Internet resource, web traffic, masters dissertation