BRAND ALLIANCES BENEFITS FROM CONSUMER PERCEPTION; ON EXAMPLE OF QATAR AIRWAYS IN ONEWORLD

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Date

2019

Journal Title

Journal ISSN

Volume Title

Publisher

СДУ хабаршысы - 2019

Abstract

Abstract. This article considers privileges from brand alliances for business class passengers, since these passengers are the main and regular customers of airlines, analyzes the importance of these privileges and in addition answers the question: “Is the membership of the airline in the alliance the main reason for choosing the airline?” The issues addressed are relevant due to the fact that passengers are the main sources of income and their relationship to certain issues relating to the airline are very significant.

Description

Keywords

Brand Alliances, Qatar Airways, OneWorld, Air travel, consumer perception, СДУ хабаршысы - 2019, №1

Citation

I.T. Temirkhanova / BRAND ALLIANCES BENEFITS FROM CONSUMER PERCEPTION; ON EXAMPLE OF QATAR AIRWAYS IN ONEWORLD / СДУ хабаршысы - 2019