« Ways of competiveness rise at the “Air Astana” company »
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Date
2018
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In this Thesis work the main factors that affect the strategies to increase competitiveness of national airline сагrier Air Astana. Despite the high prices for aviation fuel in Kazakhstan, the rate of unit costs remains competitive, which allow to increase the share in the segment of long-haul international air transportation. This is facilitated by its reputation of the airline with high quality of service in foreign markets. Aikline continue to work оп improving the services, including the introduction of Internet access on board and updating the fleet. The new type of airliners along with the Airbus Neo family already delivered, modern and low-fuel aircraft. All the steps we take will contribute to further improving the efficiency of business and improving the quality of the product. The main important factors for а cost-related airlines strategy аге, іn importance: route structure and mesh; type and characteristics of the aircraft; cost of labor and management quality. This comparison of airlines can help the decision maker when facing the need of defining priorities in reduction costs. Past decades despite the increase in air transportation and significant decrease in average operation costs, it is observed that airlines have low profitability. The liberalization of the markets and increase opportunities for competition diminishes prices, even when airlines face increasing costs. Considering that advantage in costs is an important strategy for carriers to remain in the market, this paper analyzes the main factors that affect the strategies to reduce airline costs.
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Adilkhan A / « Ways of competiveness rise at the “Air Astana” company »