Strategic Marketing Planning in Telecommunications: Case Study of JSC Kazakhtelecom

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dc.contributor.authorD. A. Adayeva
dc.date.accessioned2025-10-22T10:00:24Z
dc.date.available2025-10-22T10:00:24Z
dc.date.issued2007
dc.description.abstractThis study explores the strategic marketing planning process within the telecommunications sector, using JSC Kazakhtelecom as a case study. The research investigates both theoretical and practical aspects of strategic marketing management to identify effective approaches for sustainable competitiveness. The analysis includes the company’s mission, objectives, business portfolio, and strategic tools such as the BCG matrix and SWOT analysis. The study highlights how JSC Kazakhtelecom maintains leadership in Kazakhstan’s telecommunications market despite growing competition from both local and foreign operators. Based on the findings, several recommendations are made for enhancing strategic marketing planning, including improved market segmentation, promotion strategies, and innovation-driven service diversification.
dc.identifier.citationD. A. Adayeva / Strategic Marketing Planning in Telecommunications: Case Study of JSC Kazakhtelecom / Articles and proceedings of the scientific conference among university students " Development and future of the science in Kazakhstan in the opinion of youth" , ISBN: 9965-792-25-9 , Suleyman Demirel University / 165 -167 pages.
dc.identifier.isbn9965-792-25-9
dc.identifier.urihttps://repository.sdu.edu.kz/handle/123456789/2107
dc.language.isoen
dc.publisherSuleyman Demirel University
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 Internationalen
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subjectstrategic marketing
dc.subjecttelecommunications
dc.subjectSWOT analysis
dc.subjectmarket strategy
dc.titleStrategic Marketing Planning in Telecommunications: Case Study of JSC Kazakhtelecom
dc.typeArticle

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Articles and Proceedings of the scientific conference among University students "Development and future of the science in Kazakhstan in the opinion of youth"