Browsing by Author "Temirkhanova I.T."

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    BRAND ALLIANCES BENEFITS FROM CONSUMER PERCEPTION; ON EXAMPLE OF QATAR AIRWAYS IN ONEWORLD
    (СДУ хабаршысы - 2019, 2019) Temirkhanova I.T.
    Abstract. This article considers privileges from brand alliances for business class passengers, since these passengers are the main and regular customers of airlines, analyzes the importance of these privileges and in addition answers the question: “Is the membership of the airline in the alliance the main reason for choosing the airline?” The issues addressed are relevant due to the fact that passengers are the main sources of income and their relationship to certain issues relating to the airline are very significant.