Browsing by Author "Kamzabek T."

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    Competitive Landscape Shift: When does a competitor matter?
    (2020 International Young Scholars, 2020) Kamzabek T.
    Abstract This research broadens the Strategic Entrepreneurship construct. This research aims to clarify the relationship between strategic and entrepreneurial activities with competitive landscape changes by questioning is the firm limited to the current boundary of competition? By integrating the competitive dynamics and multimarket competition theory, the study finds the correlative relationship between Strategic Entrepreneurship activities with competitive landscape shifts. The study found that explorative activities do not have any commonalities with traditional competitors. Also, the high involvement competitive tension with rival causes the firm to go beyond its current landscape, which enables the incumbent firm to increase the market commonality with new competitors and traditional competitors. The research also looking for the anomalies that emerged within the process of it and give several explanations for that. By analyzing the M&A history (between 1995 - 2019) of big players in the consumer goods industry which has a similar core (Procter & Gamble and Unilever) I found the support to the hypothesis.
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    REFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY
    (СДУ хабаршысы - 2020, 2020) Kamzabek T. ; Anarbay B. ; Amirshoev Sh.
    Abstract. The product price plays a strategical role for both organizations, in terms of profitability and consumer lives in terms of utilitymaximizing. However, it is difficult to predict consumer behavior toward established prices by firms. The research works predict that consumer price perception and willingness to pay are different. Also, a consequence of price has been analyzed under three theories (1) Adaptation theory (2) assimilation theory and (3) transaction utility theory. In addition to that, this work shows five types of price perception (positive and negative price perceptions) and consumer model of willingness to pay.
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    WHEN COMPETITORS MATTER?
    (СДУ хабаршысы - 2020, 2020) Kamzabek T. ; Anarbay B.
    Abstract. This review paper focuses to define broadly when the companies pay attention to their competitors from the logic of multimarket strategy theory. The theory assumes that firms usually intentionally enters to rivals market to decrease the rivalry. According to Mutual Forbearance logic, when competitors are operating in several markets simultaneously, it reduces the intensive competition, so one rival attack in one market might cause to be attacked by that firm in another market. So due to that firms usually have less motivation in hostile actions and enters each other’s market by creating multimarket contact. Also, this paper emphasizes that the multimarket strategy usually causes not intentional strategies of the firms, also due to the chance of multimarket contacts (MMC). This research distinguishes the notions of naive MMC and purposive MMC depending on competitor awareness.