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Item Open Access CORPORATE AND BUSINESS ENTERPRISE STRATEGY(Қазақстан ғылымының дамуы мен келешегі жастар көзімен - 2018, 2018) Moshkevich V.L.The importance of the strategy of activity and development for increasing the competitiveness of domestic enterprises can not be overemphasized, since the main task of their reform is related to the need to activate and build capacity while simultaneously overcoming the chaos of the internal state and external activity of enterprises and improving the predictability of functioning. To accomplish this task, attention should be paid to the strategic aspects of the management of domestic enterprises, the overwhelming majority of which do not have a documented, discussed in the team and its comprehensive strategy of activity and development. Taking into account the fact that qualitative changes in the world economy occur under the influence of a complex mechanism of interaction between the growing tendencies of globalization and the regionalization of the economy, the importance of adapting corporate strategies to the institutional and cultural features of national economies and national business systems also becomes important. Therefore, the development of strategies that optimally take into account the characteristics of such components of regional markets as the legislative regime, corporate management systems, cultural and ethical traditions becomes an indispensable condition for corporations to achieve a competitive advantage in world markets.Item Open Access Managing online social networks and influence purchase intention in Republic of Kazakhstan(2017) Akhmedov R.S.Actuality of the research. With the development of internet technology and the advent of the digital age, mechanisms and structure of social media marketing management are changed in the economy. The interaction of the company with customers, contractors, investors, non-governmental and governmental organizations, and with the team was a dual and multilateral character; individuals that make up the target audience for the company is an active party in the relationship with the company and the increasing of sales are indirectly affected by position of business entities and the activities of social media marketing (SMM) in internet. Positive dynamics of penetration of the internet leads to an increase in its role in modern business. The internet allows us to quickly collect the data about consumers and explore the habits and preferences of the ever-growing group of people, who spend most of their time online. This phenomenon forces marketers to reconsider the approach to social media marketing and its role in customers purchase intention. Most of the companies set up websites to promote their products, thus scientific research in the field of managing internet marketing are of great theoretical and practical importance.