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Item Open Access ТЕОРЕТИЧЕСКИЕ ОСНОВЫ РАЗВИТИЯ ЭТНИЧЕСКИХ МИГРАЦИОННЫХ ПРОЦЕССОВ В КАЗАХСТАНЕ(СДУ хабаршысы - 2018, 2018) Татибеков Б.Аннотация. Статья раскрывает особенности проявления законов гравитации при анализе миграционных процессов населения. Особенностью статьи является то, что при исследовании этнических миграционных процессов, автор предлагает применять наряду с Пространственным детерминантом (расстоянием), также и Временной компонент. Кроме того, при исследовании этнической миграции, автор отмечает важность учета других факторов: политических, экономических, социальных, экологических и т.д. В то же время, по мнению автора, среди них политический – является наиболее важным фактором анализа. Отмечая важность политического фактора, автор подчеркивает важность и экономического фактора, т.к. различные уровни жизни в странах, где проживает один и тот же этнос, сказываются на их миграционных потоках. Причем, при анализе силы гравитации этого фактора, этническая миграция в основном происходит и направлена в одну стороны. Из страны с менее низким уровнем жизни в страну с более высоким уровнем.Item Open Access BEHAVIORAL FINANCE: EFFECTS ON FINANCIAL DECISION MAKINGS OF ENTREPRENEUR IN KAZAKHSTAN(СДУ хабаршысы - 2018, 2018) Yenikeyeva A.Abstract. The purpose of this study was to further explore differences between entrepreneurs decision-makings. However, rather than focusing on previously examined individual differences, this study examined differences in the decision-making processes used by entrepre- neurs. Building on nonrational decision-making models from behavioral decision theory, we asserted that entrepreneurs are more susceptible to the use decision-making biases and heuristics than are managers in large organizations.The use ofbiases and heuristics may also offer some help in explaining why entrepreneurs sometimes make bad managers. Whereas the use ofcognitive biases may be beneficial in some cir- cumstances, it can lead to major errors in others. Although research has yet to establish performance implications, it is possible that the more extensive use ofheuristics in strategic decision-making may be a great advantage during the start-up years. However, it may also lead to the demise ofa business as a firm matures.Item Open Access PROBLEMS OF FRANCHISING DEVELOPMENT IN THE REPUBLIC OF KAZAKHSTAN(СДУ хабаршысы - 2018, 2018) Kuanyshbek А.B.Abstract. The article is devoted to the development of franchising in Kazakhstan. The relevance of the research topic is conditioned by the fact that, under current conditions, franchising is one of the main ways to organize an effective business, as it gives the entrepreneur the opportunity to become the owner of an already well-known brand, with a long history and a formed target Audience.As the experience of the West, a successful entrepreneur can be any person: from a pensioner to a housewife. But in Kazakhstan there is still insufficient level of pre-awareness, weak involvement of the inactive population in the business environment. The share of the employed population in entrepreneurship in comparison with world statistics is very low. Thisindicates the need to improve the infrastructure for supporting initial business.Item Open Access INFLUENCE OF NON-TARIFF BARRIERS ON TRADE AMONG MEMBERS OF THE EURASIAN ECONOMIC UNION: LITERATURE REVIEW(СДУ хабаршысы - 2018, 2018) Botabayev D.Abstract. Today, in the multilateral trading system, non-tariff barriers have significant share of all trade restrictions. One of the reasons for this is the results of the negotiations on trade liberalization between neighbor countries. Also decrease in customs tariffs is one of policy supported by WTO. At present non-tariff barriers remain one of the few ways to protect the domestic market, but not all of them de jure and de facto comply with the rules established by all unions such as WTO and Eurasian Economic Union. The use of non-tariff barriers is becoming an increasingly urgent issue on the agenda of many meetings within integrated associations. To ensure more productive work to eliminate such barriers within the Eurasian Economic Union members should expand the relevant powers of the Union authorities.Item Open Access БИЛЕР СОТЫНЫҢ ҚҰҚЫҚТЫҚ МӘДЕНИЕТ ҚАЛЫПТАСТЫРУЫНДАҒЫ ОРНЫ(СДУ хабаршысы - 2018, 2018) Маманова Ф.Ж.Аңдатпа. Қазіргі таңда би сөзінің этимологиясы туралы бірауызды пікір жоқ. Осы мақалада билер сотына, би сөзіне анықтама беруге тырыстық. Сонымен бірге бұл мақалада қазақ қоғамындағы билер сотының қалыптасу, даму тарихы қарастырылады және билер институтына тән ерекшеліктер айқындалады. Билер соты қалай жүргізілген, атақты ғалымдардың зерттеулерінде билер туралы не айтылған және қазіргі таңда билер институтынан қандай түйіндер жасай аламыз, қазіргі таңда қай тұстарын пайдалана аламыз т.б. сұрақтарға жауап берілді. Осы мақаладағы зерттеулерімізбен қазақ елінің кең сахарасындағы құқық бүгiнгi таңда да cот төpeлiгiнiң жоғаpы cтандаpты peтiндe қызмeт eтyгe, pecпyбликаның cот жүйeciн қалыптаcтыpy үдepiciн жәнe оны pyхани байытyға лайықты екенін дәлелдедік.Item Open Access HUMAN RESOURCE MANAGEMENT USING THE THE EXAMPLE OF KASPI BANK(СДУ хабаршысы - 2018, 2018) Altynbekova N.Abstract. This paper utilizes a unique dataset collected through site visits to extend the analysis of the relationship between the human resource management environment and establishment performance to the service sector, specifically the branch operations of a large bank. The branch interviews were instrumental in properly specifying a branch-level performance equation. The econometric analysis showed that, controlling for the characteristics of the market in which the branch is located and the characteristics of the branch employees, as well as unobserved branch-specific and unobserved manager-specific branch characteristics, the human resource management environment at the branch, as measured by the performance evaluation and feedback system and the quality of communications between the manager and the staff, had a significant effect on the branch’s performance. An important finding is that, even though all managers in this bank are given a formal set of human resource policies, they appear to have considerable discretion in their application.Item Open Access «МӘҢГІЛІК ЕЛ» ИДЕЯСЫ АЯСЫНДА БІЛІМ БЕРУ МАЗМҰНЫН ЖАҢАРТУДЫҢ ӘЛЕУМЕТТІК АСПЕКТІЛЕРІ(СДУ хабаршысы - 2018, 2018) Нуриев М.А. ; Советканова Д.М. ; Айнакулова А.М.Аңдатпа. Еліміздің білім моделі ұлттық идеяға, ұлттық құндылықтарға негізделіп құрылып, ұлт мүддесін басым бағытта бере отырып дамытылуы тиіс. Жасөспірімдерге берілетін білім мен тәрбие мазмұны, ұлтымыздың ұрпақ тәрбиесіндегі даналығынан, тарихи мәдени мұраларынан, асыл дәстүрлерінен, ұлы педагогтеріміз бен ғұламагуманистеріміздің классикалық философиялық ой-толғауларынан, ғұламалық бұлақтарынан, яғни тереңге бойлаған түп тамырынан нәр алып, табиғи таза мәдени-рухани құндылықтармен қаныққан болуы тиіс. Осыған байланысты, мақалада білім беру жүйесінің отандық әлеуметтік жаңару моделінің шешуші буыны болып табылатындығы сипатталып анықталады.Item Open Access КАНАЛЫ МАРКЕТИНГА В СТРАХОВОЙ ИНДУСТРИИ(СДУ хабаршысы - 2018, 2018) Рустемкызы Г.Аннотация. Исследование рынка страховой отрасли несовершенно, не исследуя страховой маркетинг. Современные теории страхования фокусируются на окружающей среде промышленности, в частности на страховые компаний, как тревожные и неустойчивые явления. Разносторонние стратегии развития страхования основаны на экономической ситуации, культурном характере, социальных моделях каждой страны. Успех на этом чистом конкурентном рынке - это тяжелое достижение и постоянство сильной позиции, и предоставление высококачественных услуг для потребителей - это конкурентные преимущества. Целью данной статьи является анализ эффективности маркетинговых каналов в страховой отрасли. В результате исследований было выявлено, что прямой маркетинг более эффективен, чем косвенный. Однако оценка эффективности с помощью количественных переменных ограничена, поскольку в таком анализе следует учитывать еще качественные переменные.Item Open Access WAYS OF COMPETITIVENESS RISE AT THE «AIR ASTANA» COMPANY(СДУ хабаршысы - 2018, 2018) Amirkhan A.Abstract. The purpose of this study was to further explore product differentiation as a competitive business strategy whereby airline attempt to gain a competitive advantage. Airline has employed several differentiation strategies to gain a competitive advantage over other airlines in order to better position their products. People together with carrier, constitute a large potential consumer market segment for the tourism and hospitality industry. Buoyed by low oil prices and new fuel-efficient aircraft, airline carrier are challenging major legacy airlines in the lucrative Asian and Europe market, with sometimes jaw-droppingly low fares. Also, the concept of service quality and find out the different approaches to measure service quality is the second theoretical objective of this study. Analyze and determine the dynamics of cost reduction and evaluate basic services in the service process, such as information on tickets and flight schedules, communication in case of flight delay as well as no delays in baggage delivery, thereby becoming competitive not only in the aviation segment, but also in economy of the country as a whole.Item Open Access COMPETITIVENESS OF HIGHER EDUCATION INSTITUTION OF KAZAKHSTAN IN THE CONTEXT OF GLOBALIZATION(СДУ хабаршысы - 2018, 2018) Azemkhan B.Abstract. The article considers the issues of increasing the competitiveness of the higher education system. With the development of the processes of globalization of the economy and business, higher goals have arisen before the higher education - the educating of professional staff able to work effectively in the changed conditions of the global market. This is due to the fact that the level of education of society and scientific potential is an important condition for economic growth. In the conditions of modern globalization processes, the international system of higher education is formed, which is a set of national interconnected systems. Effective development of a competitive national economy in the context of globalization is impossible without the training of highly qualified personnel with both basic academic knowledge and practical experience relevant in modern conditions. Education is one of the most important subsystems of the social sphere of the state, which ensures the process of knowledge acquisition. The relevance of the topic lies in the fact that increasing the competitiveness of educational services is one of the main conditions for the successful reform of the national education system. The modern educational institution should recognize itself as the subject of the market, and consequently, that all the laws of market relations operate on the market of services and various methods of competition are used