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Item Open Access The Rise of International Marketing(Suleyman Demirel University, 2007) Gokhan KarahanThis paper discusses the growing importance and influence of international marketing in the modern globalized world. Using everyday examples, it illustrates how consumers unknowingly engage with international markets through products and services originating from various countries. The study defines international marketing as the process of identifying and satisfying customer needs across national borders, distinguishing it from simple export activities. It highlights the significance of cultural awareness in marketing, supported by examples of cross-cultural blunders made by global companies. Furthermore, the paper explores how the Internet has empowered small and medium-sized enterprises (SMEs) and individuals to engage in international marketing, creating equal opportunities for competition regardless of company size. It also examines the re-emergence of China and India as major players in the global economy, with increasing capabilities in branding and market expansion. The paper concludes that effective international marketing requires cultural sensitivity, strategic planning, and the ability to adapt to technological advancements and global competition.Item Open Access IMPACT OF QUALITY AND PRICE ON PURCHASING DECISION ON FOREIGN CLOTHING COMPANIES AMONG WORKING ADULTS IN KAZAKHSTAN(СДУ хабаршысы - 2021, 2021) Mamedov A.; Abdol A.Kh.; Jacquline T.Abstract. The study aimed to determine the effect of price and quality on customers' buying behavior in Kazakhstan who purchases imported brand clothing. The study's goals were to look at variables such as price and quality that affect consumer behavior. Furthermore, it has investigated the impact of consumer behavior on purchasing choices. By its very nature, this was a qualitative investigation. Simple random selection was used to choose a sample of 500 working people in Nur-Sultan and Almaty cities for this study, although only 408 took part in the survey as responders. A questionnaire was utilized to obtain data from the study's participants. SPSS was used to analyze the data. Correlation, regression, and SEM were used to verify the hypothesis. According to correlation and multivariate research, both quality and price affect consumer behavior and purchase decisions in global apparel firms. It also discovered that consumer behavior positively correlates with their decision to purchase clothes from overseas firms. The report further depicts market decision-making and what will drive the fashion industry forward. Overall, the study would aid in understanding current consumer preferences in Kazakhstan and estimate the customer's future wants, preferences, and expectations trends.Item Open Access Management in the educational process. Per Capita Financing(2022) Aimagambet S.Education plays a very important role in the life of human society, since a development of the state is inextricably linked with the level and quality of educational services provided. Education in Kazakhstan is a system that cannot exist without interaction with other areas of activity and the state represented by state institutions. The role of education at the current stage of Kazakhstan's development is determined by the tasks of its transition to a democratic and legal state, to a market, the need to overcome the dangerous points of the country lagging behind present world trends in economic and social development.. The lack of own financial resources in educational institutions has a not positive impact on the development of the material base and the quality of training of specialists, causes an outflow of the most gifted part of the scientific and pedagogical staff, reduces the level of social and economic development of the region, its competitiveness in the world market. In modern conditions, when the financing of educational institutions is carried out only on current expenditure items, regional and local authorities should take on part of the concerns about the development of the education system in the region and increase in the students number and children in educational institutions.Item Open Access REGIONAL INTEGRATION IN A GLOBALIZATION CONTEXT(Suleyman Demirel University, 2017) Zamzamkan D. ; Moldashev K.This article discusses about the Regional integration in a globalization context. Regional integration is often viewed as a way to support development and economic growth in developing countries through the related with it benefits to trade and welfare. Proper attention was paid to the etymology of the theory “regional integration” in economical and political objectives. Tried to explain the importance of regional integration. In addition, examines levels of integration, gives characteristics to each of them. My graph explains the level of them. Also, was explained the relationship and difference between regional integration and globalization. The paper describes the main characteristics and phases of this worldwide actual and successful unification of the integrity process.Item Open Access FORMATION OF CIVIC IDENTITY IN KAZAKHSTAN(СДУ хабаршысы - 2017, 2017) Tolen Zh.M. ; Assyltaeva E.B.Abstract. The purpose of this research paper is to identify the main aspects of the formation of civic identity in the United States and Kazakhstan, through the identification of similarities and differences that can get practical application in making decisions of national policy issues in the context of globalization, as well as to answer the questions «What should unite the citizens of Kazakhstan to the nation ?» and «What should be the dominant identity: civil or ethnic (national) one ?» Can Kazakhstan being multiethnic country like America, adopt its experience in the formation of a civic nation ? Since it is believed that the «multi-ethnic state of the population is a characteristic feature of most modern countries in the world it states that interethnic integration is one of the most important aspects of the problem of forming a new social communityItem Open Access Similar Words in Business English and Russian Language(Suleyman Demirel University, 2008) Melike YılmazThis study explores lexical similarities between Business English and Russian, focusing on how international trade and historical relations have shaped both languages. English, as a global language of business, communication, and technology, has significantly influenced Russian, particularly since the 16th century when trade between England and Russia began. The article traces the borrowing of English business terms into Russian, showing how globalization and economic cooperation have expanded shared vocabulary in fields such as finance, trade, and management. Using data from the Oxford English Dictionary, Oxford Russian Dictionary, and online linguistic sources, the study identifies numerous cognates and loanwords (e.g., akt–act, analiz–analysis, auktsion–auction). The research highlights that linguistic convergence reflects deeper economic and cultural integration between nations, demonstrating how business interaction fosters language evolution and mutual intelligibility in international communication.Item Open Access THE ATTITUDES AND THOUGHTS OF STUDENTS TOWARDS TEACHING PROFESSIONAL ORIENTED FOREIGN LANGUAGE(Suleyman Demirel University, 2015) Aliyeva A.; Doganay Y.Profession is a type of work and ability that runs continuously and relies on certain knowledge and skills obtained throughout training, education and practical work experience. It is closely connected with education, interests, needs, and influences the personality, forms a mindset, worldview, and norms of behavior. Scientists believe that any person at a satisfactory level of any field can master any profession, but with different effort and time. The degree of conformity of qualities chosen profession has a significant impact on the productivity of its activities. That's why one person in one activity is disclosed more fully in the other - less. It is know that high professional competence involves not only knowledge, but also the continuous development of abilities and skills. Special themes and specific goals of the conversation encourage specialists to move to a professional language. Special literature in Economics has tens of thousands of terms. Most of these terms are known only to a narrow circle of specialists. It is known that the discipline "Professional-oriented foreign language" is included in the mandatory component of the cycle of basic disciplines. In this article, we have tried find out the role of professionally oriented foreign language in the students' future professional fields. We conducted a survey using quessionnaires at the faculty of Economics and Administrative Sciences in Suleyman Demirel University to find out and determine the attitudes and thoughts of students towards professionally oriented foreign language teaching. We have interviewed to two groups, consisting of 53 students. The results show that the majority of the students believe that professionally oriented foreign language is very important and useful discipline for their future profession.Item Open Access THE ATTITUDES AND THOUGHTS OF STUDENTS TOWARDS TEACHING PROFESSIONAL ORIENTED FOREIGN LANGUAGE(Suleyman Demirel University, 2015) Ainur Aliyeva; Yakup DoganayProfession is a type of work and ability that runs continuously and relies on certain knowledge and skills obtained throughout training, education and practical work experience. It is closely connected with education, interests, needs, and influences the personality, forms a mindset, worldview, and norms of behavior. Scientists believe that any person at a satisfactory level of any field can master any profession, but with different effort and time. The degree of conformity of qualities chosen profession has a significant impact on the productivity of its activities. That's why one person in one activity is disclosed more fully in the other, less. It is known that high professional competence involves not only knowledge, but also the continuous development of abilities and skills. Special themes and specific goals of the conversation encourage specialists to move to a professional language. Special literature in Economics has tens of thousands of terms. Most of these terms are known only to a narrow circle of specialists. It is known that the discipline "Professionally-oriented foreign language" is included in the mandatory component of the cycle of basic disciplines. In this article, we have tried to find out the role of professionally oriented foreign language in the students' future professional fields. We conducted a survey using questionnaires at the Faculty of Economics and Administrative Sciences in Suleyman Demirel University to find out and determine the attitudes and thoughts of students towards professionally oriented foreign language teaching. We have interviewed to two groups, consisting of 53 students. The results show that the majority of the students believe that professionally oriented foreign language is a very important and useful discipline for their future profession.