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    The Rise of International Marketing
    (Suleyman Demirel University, 2007) Gokhan Karahan
    This paper discusses the growing importance and influence of international marketing in the modern globalized world. Using everyday examples, it illustrates how consumers unknowingly engage with international markets through products and services originating from various countries. The study defines international marketing as the process of identifying and satisfying customer needs across national borders, distinguishing it from simple export activities. It highlights the significance of cultural awareness in marketing, supported by examples of cross-cultural blunders made by global companies. Furthermore, the paper explores how the Internet has empowered small and medium-sized enterprises (SMEs) and individuals to engage in international marketing, creating equal opportunities for competition regardless of company size. It also examines the re-emergence of China and India as major players in the global economy, with increasing capabilities in branding and market expansion. The paper concludes that effective international marketing requires cultural sensitivity, strategic planning, and the ability to adapt to technological advancements and global competition.
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    ItemOpen Access
    EFFICIENT WAYS OF TEACHING CULTURALLY MARKED WORDS
    (Suleyman Demirel University, 2016) Doganay Y.; Manackbayeva K.
    Modern approaches to humanistic sciences (psychology, cultural studies, cultural anthropology, philosophy, sociology, philology), following the needs arose, are to explore different aspects of intercultural communication. The reasons for this fact lay in the interest of the problems that humanity facing as a result of scientific and te chnical progress. The issue of dialogue and mutual understanding of people from diverse lingua cultural backgrounds cultures is of crucial. Each participant of international contacts quickly realizes that one possession foreign language is not enough for a fullfledged intercultural understanding, which requires only knowledge complex forms of behavior, psychology, culture, history its partners in dialogue. It is important to be able to correctly interpret the texts (written or oral) in a foreign language. It recognizes the discrepancy in perceptions of situations to due to cultural differences between the text and its author recipient.