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Item Open Access IMPROVING INDICATORS OF DIGITAL MARKETING USING ARTIFICIAL INTELLIGENCE(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.Abstract. In recent years, artificial intelligence (AI) has become a growing trend in various fields: medicine, education and the automotive industry. AI also reached a business, namely the marketing department of various businesses. The goal of the article is to research how deeply AI is used in digital marketing. The authors asked two research questions - which areas of AI are used in marketing and what are the positive effects of chat bots on a business. To answer these questions, the authors conducted a study of secondary data with examples of AI used for marketing purposes. An analysis of the collected examples shows that AI is widely implemented in the field of marketing, although applications are at the operational level. This may be the result of the careful implementation of the new technology, still at the level of experimentation with it. The uncertainty of the results of the implementation of AI can also affect caution when applying these innovations in practice. The collected examples proved that AI affects all aspects of the marketing structure, affecting both consumer value and the organization of marketing and business management. This document is important for the business, especially the idea of introducing artificial intelligence into marketing, developing innovation, and ideas on how to incorporate new skills into the marketing team needed for new technologyItem Open Access Internet marketing and its role in modern business(2018) Kulbossynova A.The use of Internet in enterprises has recently become a popular topic for researchers in the fields of information systems and entrepreneurship. In the current trend, we see how Internet marketing has created a great impact on attracting consumers in many aspects. Marketing through e-commerce has overcome the difficulties faced by traditional marketing tools. The focus of this study is on assessing the effectiveness of Internet marketing and its impact on business. We study the impact of digital marketing on the sales of companies. In addition, this paper presents the differences between traditional marketing and digital. This study describes the various forms of online marketing, its effectiveness and impact on the firm's sales. The sample in question consists of 9 firms that have been selected to prove the effectiveness of Online Marketing. The collected data were analyzed using various indicators of Internet Marketing efficacy. Furthermore, an online survey was conducted among entrepreneurs and marketers to determine the relationship between Internet marketing and business. The results confirmed that more than 70% of companies use Internet marketing as a strategy tool for connecting to the target audience, it was stressed that Internet marketing is the best advertising channel in terms of the share of the marketing budget spent on them. Similarly, in terms of return on investment, IM is more effective than Traditional advertising channel; we have come to this through the calculations of indicators of IM effectiveness.Item Open Access USING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.Abstract. The use of artificial intelligence (AI) will provide huge advantages in the digital marketing strategy of each company. This is a new face of productivity, efficiency and profitability. Making decisions about the start of a new era based on artificial intelligence should not replace the work of marketers or advertisers. It is here to unleash their true strategic and creative potential. For a business executives and marketers, the time has come to identify the problems facing the business or the marketing campaign, and how accurate ideas can solve these problems. This study discusses how AI could affect to effective of marketing strategies, shows real cases of using AI tools, and how companies could increase their profit.