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Item Open Access IMPROVING INDICATORS OF DIGITAL MARKETING USING ARTIFICIAL INTELLIGENCE(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.Abstract. In recent years, artificial intelligence (AI) has become a growing trend in various fields: medicine, education and the automotive industry. AI also reached a business, namely the marketing department of various businesses. The goal of the article is to research how deeply AI is used in digital marketing. The authors asked two research questions - which areas of AI are used in marketing and what are the positive effects of chat bots on a business. To answer these questions, the authors conducted a study of secondary data with examples of AI used for marketing purposes. An analysis of the collected examples shows that AI is widely implemented in the field of marketing, although applications are at the operational level. This may be the result of the careful implementation of the new technology, still at the level of experimentation with it. The uncertainty of the results of the implementation of AI can also affect caution when applying these innovations in practice. The collected examples proved that AI affects all aspects of the marketing structure, affecting both consumer value and the organization of marketing and business management. This document is important for the business, especially the idea of introducing artificial intelligence into marketing, developing innovation, and ideas on how to incorporate new skills into the marketing team needed for new technologyItem Open Access GAMIFICATION OF MEDICAL PROCESSES(СДУ хабаршысы - 2020, 2020) Adilkhan Sh. ; Alimanova M.Abstract. Nowadays, almost all areas of activity are switching to digital format. Medicine is no exception. Treatment is often not the most pleasant process, but it is certainly necessary. In medicine, the use of VR technologies is very popular. They help patients get distracted and immerse themselves in a world where they restore their health during the game. Treatment in the form of games is often more effective than traditional treatment. In this article, we have studied the methods of gamification of rehabilitation after certain diseases. Also, we developed a game prototype for the rehabilitation of hands using Leap Motion technology. Modern games are becoming more and more perfect in terms of game mechanics and content, which makes it possible to use them not only in the gaming industry, but also in the field of medicine.Item Open Access USING ARTIFICIAL INTELLIGENCE TO IMPROVE DIGITAL MARKETING STRATEGIES(СДУ хабаршысы - 2020, 2020) Kaiyp K. ; Alimanova M.Abstract. The use of artificial intelligence (AI) will provide huge advantages in the digital marketing strategy of each company. This is a new face of productivity, efficiency and profitability. Making decisions about the start of a new era based on artificial intelligence should not replace the work of marketers or advertisers. It is here to unleash their true strategic and creative potential. For a business executives and marketers, the time has come to identify the problems facing the business or the marketing campaign, and how accurate ideas can solve these problems. This study discusses how AI could affect to effective of marketing strategies, shows real cases of using AI tools, and how companies could increase their profit.