PROBLEMS OF FRANCHISING DEVELOPMENT IN THE REPUBLIC OF KAZAKHSTAN
| dc.contributor.author | Kuanyshbek А.B. | |
| dc.date.accessioned | 2023-10-31T11:11:01Z | |
| dc.date.available | 2023-10-31T11:11:01Z | |
| dc.date.issued | 2018 | |
| dc.description.abstract | Abstract. The article is devoted to the development of franchising in Kazakhstan. The relevance of the research topic is conditioned by the fact that, under current conditions, franchising is one of the main ways to organize an effective business, as it gives the entrepreneur the opportunity to become the owner of an already well-known brand, with a long history and a formed target Audience.As the experience of the West, a successful entrepreneur can be any person: from a pensioner to a housewife. But in Kazakhstan there is still insufficient level of pre-awareness, weak involvement of the inactive population in the business environment. The share of the employed population in entrepreneurship in comparison with world statistics is very low. Thisindicates the need to improve the infrastructure for supporting initial business. | |
| dc.identifier.citation | А.B. Kuanyshbek / PROBLEMS OF FRANCHISING DEVELOPMENT IN THE REPUBLIC OF KAZAKHSTAN / СДУ хабаршысы - 2018 | |
| dc.identifier.issn | 2415-8135 | |
| dc.identifier.uri | https://repository.sdu.edu.kz/handle/123456789/674 | |
| dc.language.iso | en | |
| dc.publisher | СДУ хабаршысы - 2018 | |
| dc.subject | franchising, franchise, classification, brand, product, import. | |
| dc.subject | СДУ хабаршысы - 2018 | |
| dc.subject | №2 | |
| dc.title | PROBLEMS OF FRANCHISING DEVELOPMENT IN THE REPUBLIC OF KAZAKHSTAN | |
| dc.type | Article | |
| dspace.entity.type |