Browsing by Author "Savas Cagilci"

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    ANALYSIS OF THE CONCEPT OF ADVERTISING ACTIVITIES AND SALES PROMOTION
    (Suleyman Demirel University, 2014) Savas Cagilci
    The paper analyses the concept of advertisement. Certainly theoretical and practical experience in foreign advertising contains a lot of useful things that can be recycled and used creative in Kazakhstan. But significant differences in national characteristics, methods of conducting business advertising, deficiency of the advertising budget from domestic producers to complete with global brands require a special approach to the problems of management of advertising activities. So, this paper also characterizes advertising activities, which are used in Kazakhstan market, their advantages and weakness.