Browsing by Author "Nadiya A."

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    «The Chinese Digital Payment Market: A study on Alipay's Strategic Position and User Acceptance»
    (SDU BUSINESS SCHOOL, 2025) Nadiya A.
    The digital payment landscape in China has experienced a remarkable transformation, driven largely by platforms like Alipay. Since its inception in 2004 by Alibaba Group, Alipay has grown into one of the most dominant players in the Chinese market, influencing not only payment systems but also the global expansion of financial services. This report examines Alipay’s strategic positioning, user adoption, and competitive advantage in the Chinese digital payments ecosystem. Alipay's success can be attributed to several factors, including the network effect, technological innovation, and strategic partnerships. The platform has continuously evolved, offering a variety of services beyond payments, such as wealth management and loans, which have further entrenched its position in users' daily lives. Alipay’s dominance is further solidified by its ability to retain high levels of user trust, convenience, and security, which are critical in the financial technology sector. The research focuses on Alipay’s strategic development, user engagement strategies, and comparison with competitors like WeChat Pay. Additionally, a survey of Kazakh students studying in China provides insight into Alipay’s cross-border use through Kaspi.kz, highlighting its adoption in international markets. This report concludes that Alipay’s dominance is not only a result of its innovation but also its ability to build a strong and loyal user base. Its network effects, coupled with user-friendly features and strong security measures, have positioned it as a leader in the global digital payments industry