Browsing by Author "Kusniyeva A.T."

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    APPLICATION OF CLAYTON CHRISTIANSEN’S THEORY OF INNOVATOR’S DILEMMA AND INNOVATOR’S SOLUTION TO DIGITAL CAMERA INDUSTRY
    (Suleyman Demirel University, 2016) Aman R.L.; Kusniyeva A.T.
    Roughly one company in every ten is able to sustain the kind of growth that translates into an above-average increase in shareholder returns over more than a few years. Once a company’s core business has matured, the pursuit of new platforms for growth entails daunting risk — to put it simply, most companies just don’t know how to grow, and pursuing growth the wrong way can be worse than no growth at all. The decisions about growth finally approved or made by the CEOs of the established companies. Therefore, it is the executives’ mistake in making decisions about growth and innovations. The article applies Christensen’s theory to digital camera industry. It begins with the history and recent trends in digital camera industry. We then identified the established companies/incumbents, new entrants and market segments of the industry. Next, we identified the actual and potential low-end and high-end disruptions in digital camera industry. Subsequently, the last section suggests long-run and short-run R&D strategies for incumbents to manage those low-end and high-end disruptive technologies. Finally, the findings based on the Christensen’s “Innovator’s dilemma” and “Innovators’ solution” and the application of the theory to digital camera industry discussed and conclusion is made.