Browsing by Author "Kuanyshbek A."

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    Franchising business in Kazakhstan: development prospect
    (2018) Kuanyshbek A.
    In this work, the unique information collected during the interview with people, which have a certain experience in the sphere of franchising is used. The interview has conducted about business by persons from the numerous organizations for understanding the effectiveness of the formation of this branch of business and a possibility of its improvement. According to a research, it is possible to tell that a lot of information about the company and its product and the analysis of a segment for a franchise influences efficiency very strongly. Moreover, a possibility of receiving the help from the state which includes parliament, akimats and also specialized funds such as "Damu", will considerably increase the interest for this type of formation of business model.