Browsing by Author "Kuandykova S.K."
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Item Open Access Female entrepreneurship: exploring factors that motivate woman to become entrepreneurs(2023) Kuandykova S.K.This study investigates the motivations of female entrepreneurs in Kazakhstan who are involved in manual labour and explores the factors that influence their decision to start their own businesses. The research methodology employed in-depth semi-structured interviews with a sample of 30 Kazakhstani women entrepreneurs. These interviews aimed to identify and categorize the motivations and the factors affected by these motivations. The collected data was subjected to thematic analysis. The findings indicate that the primary factors driving women to become self-entrepreneurs include the desire to engage in work they enjoy, contribute to society, fulfill childhood dreams, improve their financial situations, and earn money. The study also emphasizes the importance of continuous learning for sustainable business development, as motivations evolve over time. The results shed light on the specific motivations of female entrepreneurs in the manual labor sector in Kazakhstan and provide insights into the factors that influence their decision-making processes, contributing to a better understanding of women's entrepreneurship in this context.