Browsing by Author "Imenova Raina"

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    Marketing of Bank Services in Kazakhstan
    (Suleyman Demirel University, 2010) Imenova Raina
    This article examines the development and application of marketing strategies within the banking sector of Kazakhstan. Bank marketing is a specialized branch of marketing, focusing on the alignment of banking services with client needs rather than solely on products. The study outlines the evolution of Kazakhstan’s banking system, from the reorganization of state banks and the creation of commercial banks (1988–1991), through rapid sector growth amid inflation and speculative practices (1992–1998), to stabilization and adaptation in the modern period (1999–present). Key marketing functions, including market research, product development, pricing, and distribution, are analyzed in the context of Kazakhstan’s economic and financial conditions. The study emphasizes the importance of client-oriented strategies, segmentation of target markets, and adoption of international best practices. By highlighting successes and challenges, the article provides insight into how banks can enhance competitiveness, optimize services, and achieve sustainable growth in the increasingly complex financial market of Kazakhstan.
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    TRADE REGULATIONS AND POLICIES IN KAZAKHSTAN
    (The Kazakh National University Named After Al -Farabi and Suleyman Demirel University, 2008) Imenova Raina
    Successful foreign trade is an important factor which has determined the economic growth over the last years. Favorable market environment, specifically high world prices for Kazakhstan's major export goods such as hydrocarbons, ferrous and non-ferrous metals led to increased volume of exports and, even to a greater extent, of export revenues making a substantial contribution to economic growth. Until now (at the moment economic achievements of Russia are becoming more and more evident) Kazakhstan used to be an indisputable leader among the former Soviet Republics in many aspects of economic system reform and macroeconomic parameters of development achieved as a result of this reform. However, economic growth is not an end in itself and the state should not aim to achieve it at any price. While developing an adequate policy of economic growth one must take into account a number of important factors.
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    Trade Regulations and Policies in Kazakhstan
    (Suleyman Demirel University, 2009) Imenova Raina
    This article analyzes the trade regulations and policies of Kazakhstan, highlighting their impact on the country’s economic growth and integration into global markets. Trade plays a crucial role in expanding product diversity, enhancing competitiveness, and stimulating investment and employment. Between 2000 and 2006, Kazakhstan experienced high economic growth, supported by favorable foreign trade conditions and rising export revenues, particularly from hydrocarbons and metals. The study examines Kazakhstan’s trade policy, including liberalization measures, participation in the Eurasian Economic Community, and the establishment of free trade areas. It also addresses trade barriers, such as tariffs, non-tariff measures, technical regulations, and discriminatory taxes, which affect imports and create challenges for foreign partners like China. Furthermore, the article evaluates the impact of customs procedures, sanitary standards, and government procurement practices on trade efficiency. Overall, Kazakhstan’s trade policies reflect efforts to balance economic growth, structural reforms, and integration into the global economy.