Browsing by Author "Feyyaz Nal"

Now showing 1 - 1 of 1
  • Thumbnail Image
    ItemOpen Access
    FAST MOVING CONSUMER GOODS SECTOR: CONCEPT, CHARACTERISTICS OF MARKETING
    (Suleyman Demirel University, 2015) Feyyaz Nal
    This paper analyses the concept of Fast Moving Consumer Goods - sector. Fast moving consumer goods, being relatively cheap and quickly sold, are one of the largest sectors of the business world. The study tries to propose a list of marketing methods model of trade marketing in the FMCG market, FMCG and retail network, trends in the segment og FMCG.