Browsing by Author "Anarbay B."

Now showing 1 - 2 of 2
  • Thumbnail Image
    ItemOpen Access
    REFERENCE PRICE, PRICE PERCEPTION AND WILLINGNESS TO PAY
    (СДУ хабаршысы - 2020, 2020) Kamzabek T. ; Anarbay B. ; Amirshoev Sh.
    Abstract. The product price plays a strategical role for both organizations, in terms of profitability and consumer lives in terms of utilitymaximizing. However, it is difficult to predict consumer behavior toward established prices by firms. The research works predict that consumer price perception and willingness to pay are different. Also, a consequence of price has been analyzed under three theories (1) Adaptation theory (2) assimilation theory and (3) transaction utility theory. In addition to that, this work shows five types of price perception (positive and negative price perceptions) and consumer model of willingness to pay.
  • Thumbnail Image
    ItemOpen Access
    WHEN COMPETITORS MATTER?
    (СДУ хабаршысы - 2020, 2020) Kamzabek T. ; Anarbay B.
    Abstract. This review paper focuses to define broadly when the companies pay attention to their competitors from the logic of multimarket strategy theory. The theory assumes that firms usually intentionally enters to rivals market to decrease the rivalry. According to Mutual Forbearance logic, when competitors are operating in several markets simultaneously, it reduces the intensive competition, so one rival attack in one market might cause to be attacked by that firm in another market. So due to that firms usually have less motivation in hostile actions and enters each other’s market by creating multimarket contact. Also, this paper emphasizes that the multimarket strategy usually causes not intentional strategies of the firms, also due to the chance of multimarket contacts (MMC). This research distinguishes the notions of naive MMC and purposive MMC depending on competitor awareness.