Browsing by Author "Amirkhan A."

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    WAYS OF COMPETITIVENESS RISE AT THE «AIR ASTANA» COMPANY
    (СДУ хабаршысы - 2018, 2018) Amirkhan A.
    Abstract. The purpose of this study was to further explore product differentiation as a competitive business strategy whereby airline attempt to gain a competitive advantage. Airline has employed several differentiation strategies to gain a competitive advantage over other airlines in order to better position their products. People together with carrier, constitute a large potential consumer market segment for the tourism and hospitality industry. Buoyed by low oil prices and new fuel-efficient aircraft, airline carrier are challenging major legacy airlines in the lucrative Asian and Europe market, with sometimes jaw-droppingly low fares. Also, the concept of service quality and find out the different approaches to measure service quality is the second theoretical objective of this study. Analyze and determine the dynamics of cost reduction and evaluate basic services in the service process, such as information on tickets and flight schedules, communication in case of flight delay as well as no delays in baggage delivery, thereby becoming competitive not only in the aviation segment, but also in economy of the country as a whole.