Feyyaz Nal2023-03-032023-03-032015FAST MOVING CONSUMER GOODS SECTOR: CONCEPT, CHARACTERISTICS OF MARKETING, Feyyaz Nal, 2015https://repository.sdu.edu.kz/handle/123456789/148This paper analyses the concept of Fast Moving Consumer Goods - sector. Fast moving consumer goods, being relatively cheap and quickly sold, are one of the largest sectors of the business world. The study tries to propose a list of marketing methods model of trade marketing in the FMCG market, FMCG and retail network, trends in the segment og FMCG.Article