A. Zhaubassar2023-04-032023-04-032014IN-STORE ANALYSIS OF SUPERMARKET SHOPPING PATHS, A. Zhaubassar, 2014https://repository.sdu.edu.kz/handle/123456789/303Today, supermarkets are very popular among consumers, especially through a huge assortmenta sufficient number of products, reasonable prices, wide range of additional services. Good space management requires accurate data about consumer behavior. The study describes the results of an observation of customer shopping patterns conducted at “Small” supermarket in Kaskelen, Kazakhstan.Article