(Suleyman Demirel University, 2016) Ainabekova N. A.
Modern trends in the hospitality industry, in particular, the personification of
service and complete concentration on the requests and needs of guests necessitates the use of
information and communication technologies, which will enhance the range of services in the
sphere of hospitality. Market wisdom today suggests that hospitality companies must embrace technology to
compete against traditional competitors, as well as entrants that build their businesses with the
latest technology.